B2B Campaign Maestro (CRM & Multichannel)

Wilmington plc; Birmingham; Hybrid; GBP 30,000 - 34,000; Full time

Benefits offered by this job

Annual Leave

Holiday Purchase

Hybrid Working

Performance Bonus

Life Assurance

Private Healthcare

Gym Membership

Cycle to Work

Discount Vouchers

Wellbeing Resources

Job summary

Wilmington plc is seeking a Marketing Campaign Executive to drive multi-channel campaigns from concept to delivery. You will work across email, web, paid media and social channels, coordinating content and assets with cross-functional teams to achieve lead generation and growth objectives.

The role sits in a fast-paced B2B environment, requiring strong project management, analysis, and communication skills.

Qualifications

• Experience using Marketo or similar marketing automation platform.
• Experience writing, editing and repurposing marketing content across channels.
• Strong organisational skills with ability to manage multiple projects and deadlines.
• Excellent communication and stakeholder management skills.
• Experience in a campaign execution or email marketing role, ideally within a B2B environment.
• Attention to detail to ensure campaigns launch without issues.

Responsibilities

• Build and deploy campaigns through email, web, paid media, and social channels.
• Set up campaign tracking, attribution, audience segmentation and reporting structures.
• Perform quality assurance checks across assets, links, tracking codes, and customer journeys.
• Create and adapt tactical marketing content including emails, social posts, CTAs and landing pages.
• Repurpose strategic content into channel-specific marketing materials.
• Coordinate campaign timelines and asset delivery across stakeholders.
• Manage multiple concurrent campaigns across business units.
• Monitor live campaigns and escalate critical issues as needed.
• Maintain campaign documentation and support process improvements.
• Collaborate with internal teams to ensure campaigns launch smoothly.

Skills

Marketing automation

Campaign execution

Content creation

Stakeholder management

Organisational skills

Email marketing

Tools

Marketo

Google Analytics

Power BI

HTML

Job description

Wilmington plc is seeking a Marketing Campaign Executive to drive multi-channel campaigns from concept to delivery. You will work across email, web, paid media and social channels, coordinating content and assets with cross-functional teams to achieve lead generation and growth objectives.

The role sits in a fast-paced B2B environment, requiring strong project management, analysis, and communication skills.