B2B Campaign Manager

ADLIB; Radstock; Hybrid; GBP 29,000 - 33,000; Full time

Job summary

ADLIB is seeking a Marketing Campaign Manager to join a growing, ambitious organisation in the UK. You’ll plan, create and deliver integrated campaigns across channels to generate leads, raise brand visibility and support business growth.

The role covers campaign planning, content creation, email marketing, SEO and social media, with strong emphasis on tracking performance, ROI and collaboration with sales and product teams.

Qualifications

• Proven experience as a Campaign Manager or similar role.
• Strong track record of planning, delivering and optimising campaigns.
• Experience across email, content, social media and SEO.
• Excellent project management and organisational skills.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• CIM qualification would be beneficial but not essential.

Responsibilities

• Plan, create and deliver integrated marketing campaigns aligned with strategy.
• Own campaign delivery from concept to execution.
• Develop content and messaging for campaigns.
• Email marketing, website content, blogs, and social media.
• Analyse performance and identify optimization opportunities.
• Collaborate with sales and product teams to align objectives.

Skills

Campaign planning

Lead generation

Content creation

SEO

Email marketing

Analytics & ROI

Project management

Copywriting

Stakeholder management

Education

Bachelor’s degree in Marketing

CIM qualification (beneficial)

Tools

HubSpot

CRM platforms

Job description

An exciting opportunity has arisen for a Marketing Campaign Manager to join a growing and ambitious organisation. This role is ideal for a commercially minded marketer who enjoys creating and delivering impactful campaigns that generate leads, increase brand visibility and support business growth. The successful Campaign Manager will work across multiple channels, manage campaign performance and play a key role in shaping future marketing activity. This role is a 12 months Mat Cover.

What you’ll be doing

The Marketing Campaign Manager will plan, create and deliver integrated marketing campaigns that support wider business objectives and generate high-quality leads. This role takes ownership of campaign delivery from concept through to execution, ensuring all activity aligns with the overall marketing strategy. Campaign planning, content development and messaging creation will form a key part of the position. Responsibilities include email marketing, website content, blogs, SEO activity, social media campaigns and customer communications. Working with marketing automation and CRM platforms, the role focuses on managing campaigns, analysing performance and identifying opportunities for improvement. Regular reporting on campaign effectiveness, lead generation and ROI will help shape future marketing activity. Collaboration with sales, product and other internal teams is essential to ensure marketing efforts support commercial objectives and deliver a consistent customer experience. The position also contributes to team planning, prioritisation and the successful delivery of marketing projects.

What experience you’ll need to apply

• Proven experience as a Campaign Manager or in a similar campaign-focused marketing role.
• Strong track record of planning, delivering and optimising successful marketing campaigns.
• Experience across digital marketing channels including email, content, social media and SEO.
• Excellent project management and organisational skills.
• Strong copywriting and content creation abilities.
• Experience analysing campaign performance and reporting on results and ROI.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and communication skills.
• Bachelor’s degree in Marketing or a related discipline.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• Knowledge of content management systems would be advantageous.
• CIM qualification would be beneficial but not essential.

What you’ll get in return for your experience

The successful Campaign Manager will receive a salary of £29-33k alongside a comprehensive benefits package. You will have the chance to work in a varied and autonomous role where your ideas and expertise will make a genuine impact. This is an excellent opportunity to further develop your career within a supportive environment that values collaboration, innovation and continuous improvement while offering exposure to a broad range of marketing disciplines.