B2B Audience Strategy Analyst

Sky; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Sky Q discounts

Sky Glass discounts

Generous pension package

Private healthcare

Discounted mobile and broadband

Sky VIP rewards

Job summary

Sky Business is seeking a Data Strategist to shape and deliver the B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals.

Sitting within the Data and Marketing Operations team, you’ll bridge Advanced Analytics, Marketing Operations and Commercial teams, ensuring data-driven insights become actionable marketing strategies, including collaboration with third‑party providers. Hybrid role, Osterley campus.

Qualifications

• Proven experience in data strategy, insights, audience planning, or marketing analytics in B2B.
• Translate business questions into data solutions and marketing insights.
• Strong collaboration with analytics, marketing operations and commercial teams.

Responsibilities

• Develop and own the B2B audience data strategy and segmentation.
• Translate complex data outputs into actionable audience and campaign plans.
• Create reports on segmentation to inform Sky’s business strategy.
• Work with Marketing Operations to activate campaigns and measure performance.
• Partner with Commercial and Marketing teams to align data with growth priorities.
• Manage relationships with third‑party data and service providers.
• Champion data governance and compliant use of customer data.
• Drive innovation in targeting high‑value audiences across channels.

Skills

Data strategy

Audience planning

Marketing analytics

Stakeholder management

Cross-functional collaboration

Tools

Python

SQL

Alteryx

Job description

Sky Business is seeking a Data Strategist to shape and deliver the B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals.

Sitting within the Data and Marketing Operations team, you’ll bridge Advanced Analytics, Marketing Operations and Commercial teams, ensuring data-driven insights become actionable marketing strategies, including collaboration with third‑party providers. Hybrid role, Osterley campus.