B2B Applied Analyst | Marketing Analytics & Insights

GCS Recruitment; England; On-site; GBP 70,000 - 98,000; Full time

Job summary

GCS Recruitment is seeking an experienced B2B Applied Analyst to drive marketing performance insights. You will analyse campaign effectiveness, measure pipeline impact, and build Power BI dashboards to deliver actionable insights that influence marketing strategy and investment decisions.

Based in London with hybrid work, this 6-month contract role requires strong expertise in demand generation, ABM, and funnel analysis across global B2B environments.

Qualifications

• 8+ years of experience in B2B Marketing Analytics.
• Strong Demand Generation & ABM measurement experience.
• Advanced Power BI, SQL, and Excel skills.
• Experience with Salesforce, Dynamics, Adobe Analytics, or similar platforms.
• Expertise in funnel analysis, attribution, conversion optimisation, and marketing performance reporting.

Responsibilities

• Analyse campaign effectiveness and measure pipeline impact across demand gen, ABM, paid media, email, events and web channels.
• Build Power BI dashboards and dashboards for ongoing performance tracking.
• Deliver actionable insights to influence marketing strategy and investment decisions.

Skills

B2B Marketing Analytics

Demand Generation

ABM measurement

Power BI

SQL

Excel

Tools

Salesforce

Dynamics

Adobe Analytics

Job description

We're looking for an experienced B2B Applied Analyst to drive marketing performance insights across demand generation, ABM, paid media, email, events, and web channels.

You'll be responsible for analysing campaign effectiveness, measuring pipeline impact, building Power BI dashboards, and delivering actionable insights that influence marketing strategy and investment decisions.

B2B Applied Analyst | Marketing Analytics & Insights

London (Hybrid)

6-Month Contract

Key Skills:

• 8+ years' experience in B2B Marketing Analytics
• Strong Demand Generation & ABM measurement experience
• Advanced Power BI, SQL, and Excel skills
• Experience with Salesforce, Dynamics, Adobe Analytics, or similar platforms
• Expertise in funnel analysis, attribution, conversion optimisation, and marketing performance reporting

This is an excellent opportunity to join a high-performing analytics team and help shape data-driven marketing decisions in a global B2B environment.