Audience Planning Analyst

Sky; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Sky Q discounts

Sky Glass discounts

Generous pension package

Private healthcare

Discounted mobile and broadband

Sky VIP rewards

Job summary

Sky Business is seeking a Data Strategist to shape and deliver the B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals.

Sitting within the Data and Marketing Operations team, you’ll bridge Advanced Analytics, Marketing Operations and Commercial teams, ensuring data-driven insights become actionable marketing strategies, including collaboration with third‑party providers. Hybrid role, Osterley campus.

Qualifications

• Proven experience in data strategy, insights, audience planning, or marketing analytics in B2B.
• Translate business questions into data solutions and marketing insights.
• Strong collaboration with analytics, marketing operations and commercial teams.

Responsibilities

• Develop and own the B2B audience data strategy and segmentation.
• Translate complex data outputs into actionable audience and campaign plans.
• Create reports on segmentation to inform Sky’s business strategy.
• Work with Marketing Operations to activate campaigns and measure performance.
• Partner with Commercial and Marketing teams to align data with growth priorities.
• Manage relationships with third‑party data and service providers.
• Champion data governance and compliant use of customer data.
• Drive innovation in targeting high‑value audiences across channels.

Skills

Data strategy

Audience planning

Marketing analytics

Stakeholder management

Cross-functional collaboration

Tools

Python

SQL

Alteryx

Job description

For this role we offer the hybrid working approach with 3 days a week onsite in Osterley campus.

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

Sky Business is on an exciting journey to use data more intelligently to engage and grow our business audiences. We’re looking for a Data Strategist to play a pivotal role in shaping and delivering our B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals.

Sitting within the Data and Marketing Operations team, you’ll act as the bridge between Advanced Analytics, Marketing Operations, and Commercial and Marketing teams—ensuring data-driven insights are turned into actionable marketing strategies. You’ll also collaborate with third-party marketing service suppliers to enhance Sky Business’ B2B audience capabilities.

What You’ll Do

• Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused.
• Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.
• Develops, analyses and reports on Audience Segmentation/Models to inform Sky’s Business commercial or revenue strategy
• Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.
• Partner with Commercial and Marketing teams to align data initiatives with business objectives and customer growth priorities.
• Manage relationships with third‑party data and marketing service providers, ensuring best‑in‑class data management, enrichment, and integration practices.
• Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.
• Drive innovation in how Sky Business uses data to identify and target high‑value audiences across sectors and channels.

What You’ll Bring

• Proven experience in data strategy, insights, audience planning, or marketing analytics within a B2B environment, with strong expertise in segmentation and data‑driven audience development across channels.
• Strong technical capability in Python and SQL, with experience managing data structures and automating workflows and reporting (e.g. SQL, Alteryx).
• Ability to translate business questions into data solutions, and turn complex analysis into clear, actionable marketing insights.
• Confident stakeholder manager, able to influence across functions and levels, and work effectively with external partners and data providers.
• Solid understanding of marketing data platforms (GCP, CRM, CDP, DMP) and analytics tools, with a collaborative, growth‑focused mindset.

Team Overview

Sky Business is a new, exciting division of Sky. We're passionate about giving small businesses a better broadband experience and we've learnt everything we know from one of the leading providers of business broadband in the United States, Comcast.

With an exciting, fast‑paced start up environment, we're looking for exceptional people, to help drive our business forward. And with the support of a truly trusting and collaborative team, you'll grow alongside our business.

The Rewards

There's one thing people can't stop talking about when it comes to : the perks. Here’s a taster:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

How You'll Work

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Osterley

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.

We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate.

Please flag any adjustments you need to your recruiter as early as you can.

To find out more about working with us, search on social media. A job you love to talk about.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.