B2B Marketing Analytics & Insights Specialist (Hybrid, 6m)

GCS Recruitment; Greater London; Híbrido; GBP 78.000 - 123.000; Jornada completa

Descripción de la vacante

GCS Recruitment is seeking an experienced B2B Applied Analyst in London to drive marketing performance insights across demand generation, ABM, paid media, email, events and web channels. Hybrid London location.

You will analyse campaign effectiveness, measure pipeline impact and build Power BI dashboards to deliver actionable insights that shape marketing strategy and investment decisions. This is a 6-month contract with a high-performing analytics team.

Formación

• 8+ years' experience in B2B Marketing Analytics
• Strong Demand Generation & ABM measurement experience
• Advanced Power BI, SQL, and Excel skills
• Experience with Salesforce, Dynamics, Adobe Analytics, or similar platforms
• Expertise in funnel analysis, attribution, conversion optimisation, and marketing performance reporting

Responsabilidades

• Analyse campaign effectiveness across demand generation, ABM, paid media, email, events and web channels.
• Measure pipeline impact and translate insights into actionable marketing recommendations.
• Build Power BI dashboards to monitor performance and inform decisions.

Conocimientos

B2B marketing analytics

Demand generation

ABM measurement

Power BI

SQL

Excel

Salesforce

Dynamics

Adobe Analytics

Funnel analysis

Attribution

Marketing reporting

Herramientas

Power BI

SQL

Excel

Salesforce

Dynamics

Adobe Analytics

Descripción del empleo

GCS Recruitment is seeking an experienced B2B Applied Analyst in London to drive marketing performance insights across demand generation, ABM, paid media, email, events and web channels. Hybrid London location.

You will analyse campaign effectiveness, measure pipeline impact and build Power BI dashboards to deliver actionable insights that shape marketing strategy and investment decisions. This is a 6-month contract with a high-performing analytics team.