B2B Acquisition Marketing Manager — Hybrid Role

Vodafone Group Plc; Reading; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Bonuses

Pension plan

Discounts & vouchers

Volunteer time off

Job summary

Vodafone Group Plc is seeking a seasoned marketer to own and optimise prospect nurturing for Vodafone Business. You’ll use data-driven insights to build campaigns that engage, convert and grow the pipeline across the buyer journey.

You will leverage Eloqua, Marketo and Salesforce to deliver campaigns, track performance and optimise the nurture lifecycle, while collaborating with Sales, Product Marketing and Digital teams to maximise ROI.

Qualifications

• Significant experience in B2B acquisition, demand generation and nurture marketing.
• Hands-on experience with Eloqua and Marketo for digital campaigns.
• Strong Salesforce analytics, dashboards and automation know-how.

Responsibilities

• Own and optimise Vodafone Business' prospect nurturing strategy to increase engagement and conversions.
• Develop targeted audience strategies using insights and data; test and optimise campaigns.
• Deliver and optimise acquisition campaigns with marketing tech platforms while aligning with Martech roadmap.

Skills

B2B acquisition

demand generation

nurture marketing

marketing automation

Eloqua

Marketo

Salesforce

GDPR

audience targeting

Tools

Eloqua

Marketo

Salesforce

Job description

Vodafone Group Plc is seeking a seasoned marketer to own and optimise prospect nurturing for Vodafone Business. You’ll use data-driven insights to build campaigns that engage, convert and grow the pipeline across the buyer journey.

You will leverage Eloqua, Marketo and Salesforce to deliver campaigns, track performance and optimise the nurture lifecycle, while collaborating with Sales, Product Marketing and Digital teams to maximise ROI.