Automotive Sales Controller - Customer-Focused Admin

Steven Eagell Limited; Tamworth; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

25 days annual leave

Birthday off

Pension scheme

Car benefit or discount

Staff training

Job summary

Steven Eagell Group in Tamworth is recruiting a Sales Controller to manage customer-focused sales administration and help drive the dealership’s performance. This permanent, full-time role offers a salary up to £55,000 OTE, with training and progression within a family-run automotive retailer known for Toyota and Lexus brands.

You will build rapport with customers, qualify needs, run through options, and coordinate with Aftersales and Fleet teams to maximise opportunities.

Qualifications

• Previous experience in a Sales Controller or similar customer-focused sales administration role.
• Proven track record of delivering outstanding customer service while supporting a busy sales operation.
• Confident managing multiple customer enquiries and administrative tasks simultaneously, maintaining accuracy under pressure.
• Highly organised, with excellent time management skills and the ability to prioritise competing workloads effectively.
• IT literate, with experience using CRM, dealership management, or other sales administration systems.

Responsibilities

• Talks with and listens to customers to build rapport and understands their requirements.
• Qualifies own understanding of the customer’s needs – through discussion and gauging the customer’s reaction to alternative options – to build the closest possible match between the product and customer.
• Demonstrates the most suitable options to the customer, understanding and adapting to their buying strategy and encouraging them to experience the product through a test drive.
• Uses in-depth product knowledge to guide the customer towards the best choice for them.
• Works with colleagues and other teams across the Centre to provide continuous improvement and seamless service to customers (e.g. attending to Aftersales customers, with the aim of obtaining new business).
• Ensures opportunities for sales by other teams are followed up by the most appropriate specialist (e.g. Fleet Sales).

Job description

Steven Eagell Group in Tamworth is recruiting a Sales Controller to manage customer-focused sales administration and help drive the dealership’s performance. This permanent, full-time role offers a salary up to £55,000 OTE, with training and progression within a family-run automotive retailer known for Toyota and Lexus brands.

You will build rapport with customers, qualify needs, run through options, and coordinate with Aftersales and Fleet teams to maximise opportunities.