Sales Controller

Steven Eagell Limited; Tamworth; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

25 days annual leave

Birthday off

Pension scheme

Car benefit or discount

Staff training

Job summary

Steven Eagell Group in Tamworth is recruiting a Sales Controller to manage customer-focused sales administration and help drive the dealership’s performance. This permanent, full-time role offers a salary up to £55,000 OTE, with training and progression within a family-run automotive retailer known for Toyota and Lexus brands.

You will build rapport with customers, qualify needs, run through options, and coordinate with Aftersales and Fleet teams to maximise opportunities.

Qualifications

• Previous experience in a Sales Controller or similar customer-focused sales administration role.
• Proven track record of delivering outstanding customer service while supporting a busy sales operation.
• Confident managing multiple customer enquiries and administrative tasks simultaneously, maintaining accuracy under pressure.
• Highly organised, with excellent time management skills and the ability to prioritise competing workloads effectively.
• IT literate, with experience using CRM, dealership management, or other sales administration systems.

Responsibilities

• Talks with and listens to customers to build rapport and understands their requirements.
• Qualifies own understanding of the customer’s needs – through discussion and gauging the customer’s reaction to alternative options – to build the closest possible match between the product and customer.
• Demonstrates the most suitable options to the customer, understanding and adapting to their buying strategy and encouraging them to experience the product through a test drive.
• Uses in-depth product knowledge to guide the customer towards the best choice for them.
• Works with colleagues and other teams across the Centre to provide continuous improvement and seamless service to customers (e.g. attending to Aftersales customers, with the aim of obtaining new business).
• Ensures opportunities for sales by other teams are followed up by the most appropriate specialist (e.g. Fleet Sales).

Job description

Location: Toyota Tamworth Salary: up to £55000 OTE Contract: Permanent - Full Time Must Have: Previous experience in a Sales Controller or similar customer-focused sales administration role.

About Steven Eagell As an established, family-run automotive retailer in the UK, Steven Eagell Group specialises in the sale of new and used vehicles, alongside comprehensive aftersales services. We take pride in offering a wide range of exciting career opportunities across sales, customer service, technical, administrative and management roles from entry-level positions through to senior leadership. As a family-run business, we value teamwork, integrity and long-term career development, creating an environment where individuals can grow and thrive. Whether you have a passion for sales and delivering exceptional customer experiences, strong organisational and financial skills, or technical expertise in automotive diagnostics and repair, there is a place for you within our team.

Your Responsibilities as a Sales Controller:

• Talks with and listens to customers to build rapport and understands their requirements.
• Qualifies own understanding of the customer’s needs – through discussion and gauging the customer’s reaction to alternative options – to build the closest possible match between the product and customer.
• Demonstrates the most suitable options to the customer, understanding and adapting to their buying strategy and encouraging them to experience the product through a test drive.
• Uses in-depth product knowledge to guide the customer towards the best choice for them.
• Works with colleagues and other teams across the Centre to provide continuous improvement and seamless service to customers (e.g. attending to Aftersales customers, with the aim of obtaining new business).
• Ensures opportunities for sales by other teams are followed up by the most appropriate specialist (e.g. Fleet Sales).

What we are looking for in a Sales Controller:

• Previous experience in a Sales Controller or similar customer-focused sales administration role.
• A proven track record of delivering outstanding customer service while supporting a busy sales operation.
• Confident managing multiple customer enquiries and administrative tasks simultaneously, maintaining accuracy under pressure.
• Highly organised, with excellent time management skills and the ability to prioritise competing workloads effectively.
• Strong communication and interpersonal skills, with the confidence to build positive relationships with customers and colleagues.
• Proactive and solution-focused, taking ownership of tasks and seeing them through to completion.
• Comfortable working in a fast-paced retail environment where priorities can change quickly.
• Self-motivated and able to work independently while contributing positively to a collaborative team.
• Target-driven, with an understanding of how excellent administration and customer service contribute to sales performance.
• IT literate, with experience using CRM, dealership management, or other sales administration systems (or the ability to learn new systems quickly).
• Keen to develop product knowledge and stay up to date with business processes and industry developments.

What we offer you:

• 25 days annual leave + Bank Holidays and your Birthday Off
• Long Service Awards / Colleague Recognition
• Enhanced Maternity / Paternity at qualifying service length
• Car Benefit Scheme after successful completion of a probation period
• Sales Incentives
• Comprehensive training provided
• Company pension scheme
• Death in Service
• Access to high street discounts through Perk Box
• In-house, manufacturer & professional qualifications
• Staff referral scheme
• Access to medical cover through Simply Health

We have a fantastic opportunity for the right individual to develop a career within an industry with one of the highest global marketing spends and at a company representing the world’s largest automotive brand.

The Steven Eagell Group is an award-winning employer and Europe’s largest Toyota and Lexus retailer, with 43 locations across the Southeast, East of England and West Midlands. Our foremost objective is to offer complete satisfaction to every one of our valued customers.