Audience Strategy & Experience Lead

Cancer Research UK; Stratford-upon-Avon; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Cancer Research UK is seeking an Audience Senior Manager to drive audience-centric thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into actionable tools, partnering with teams to deliver meaningful experiences and measurable impact for supporters.

You will lead cross-functional workstreams, embed audience-first principles, and shape the audience roadmap with senior stakeholders across the organisation.

Qualifications

• Proven experience driving cross-functional programmes in a complex matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

Responsibilities

• Audience Strategy & Prioritisation: Use audience insights and evidence to support decision-making and prioritisation across the directorate.
• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can easily apply in their day-to-day work.
• Help shape and manage the audience roadmap, ensuring priorities are clearly defined and delivered effectively.

Skills

Cross-functional programmes

Audience-led environment

Audience segmentation

Audience-first approaches

Translate insights

Stakeholder influence

Project management

Stakeholder communication

Job description

Cancer Research UK is seeking an Audience Senior Manager to drive audience-centric thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into actionable tools, partnering with teams to deliver meaningful experiences and measurable impact for supporters.

You will lead cross-functional workstreams, embed audience-first principles, and shape the audience roadmap with senior stakeholders across the organisation.