Audience Strategy Lead

Cancer Research UK (CRUK); Stratford-upon-Avon; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Generous benefits package

Flexible hybrid working

Job summary

Cancer Research UK is seeking an Audience Senior Manager to drive audience-first thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into practical tools, align priorities, and collaborate with teams to deliver impactful experiences for supporters.

The role combines strategic thinking with hands-on delivery in a hybrid work model, with 1–2 days per week in the Stratford/London office.

Qualifications

• Proven experience driving cross-functional programmes or projects within a complex, matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

Responsibilities

• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can apply in day-to-day work.
• Develop and manage the audience roadmap, ensuring priorities are defined and delivered effectively.
• Support the development and management of priority audience journeys to improve engagement and impact.
• Collaborate with cross-functional teams to design, test and improve experiences that matter to supporters.
• Champion audience-centric working across MFE and embed audience-first principles into planning and briefs.

Skills

Audience strategy

Stakeholder management

Cross-functional delivery

Project management

Analytical thinking

Communication

Job description

Cancer Research UK is seeking an Audience Senior Manager to drive audience-first thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into practical tools, align priorities, and collaborate with teams to deliver impactful experiences for supporters.

The role combines strategic thinking with hands-on delivery in a hybrid work model, with 1–2 days per week in the Stratford/London office.