Senior Paid Media Planning & Strategy Lead

Cancer Research UK (CRUK); Greater London; Hybrid; GBP 55.000 - 60.000; Vollzeit

Zusammenfassung

Cancer Research UK is seeking a Senior Marketing Planning Manager (Paid Media) to lead the internal paid media plan across audiences, channels and campaigns from a central position. You will work with our external agency and use performance data to optimise spend and efficiency.

The role requires strong leadership of three Marketing Planning Managers, strategic multi-channel planning, and a solid understanding of econometrics to guide budgeting and targeting.

Qualifikationen

• Significant marketing leadership experience delivering multi-channel campaigns.
• Strong track record in strategic planning and media budgeting.
• Experience using econometrics or marketing mix modelling to inform decisions.

Aufgaben

• Lead the internal paid media plan across audiences, channels and campaigns.
• Collaborate with external agency to develop media strategy and recommendations.
• Own budget management and target setting for all campaigns and activities.
• Mentor a team of three Marketing Planning Managers.

Kenntnisse

Marketing leadership

Multi-channel campaign planning

Econometrics / marketing mix modelling

Budget management

Agency collaboration

Stakeholder influence

Jobbeschreibung

Cancer Research UK is seeking a Senior Marketing Planning Manager (Paid Media) to lead the internal paid media plan across audiences, channels and campaigns from a central position. You will work with our external agency and use performance data to optimise spend and efficiency.

The role requires strong leadership of three Marketing Planning Managers, strategic multi-channel planning, and a solid understanding of econometrics to guide budgeting and targeting.