Senior Audience Strategy & Experience Lead

Cancer Research UK (CRUK); Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Cancer Research UK is seeking an Audience Senior Manager to drive audience-centric thinking within the Marketing, Fundraising & Engagement directorate. Based in Stratford (London) with flexible in-office days, you will turn audience strategy into practical tools, help shape the audience roadmap, and collaborate across teams to improve supporter experiences and outcomes.

You will lead cross-functional efforts, manage stakeholder relationships, and embed audience-first principles into planning and

Qualifications

• Experience driving cross-functional programmes or projects within a complex, matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

Responsibilities

• Use audience insights and evidence to support decision-making and prioritisation across the directorate.
• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can easily apply in their day-to-day work.
• Help shape and manage the audience roadmap, ensuring priorities are clearly defined and delivered effectively.
• Support the development and management of priority audience journeys, identifying opportunities to improve engagement and impact.
• Help teams focus on key moments, motivations and pain points throughout the supporter experience.
• Partner with cross-functional teams to design, test and improve the experiences that matter most to supporters.
• Champion audience-centric working across MFE, helping teams adopt audience-led behaviours and practices.
• Drive initiatives such as audience immersion and supporter listening activities to strengthen audience understanding.
• Embed audience-first principles into planning processes, briefs and investment decisions.
• Bring together stakeholders from different teams to align on shared audience priorities.
• Provide project leadership and coordination to maintain momentum and deliver outcomes.
• Identify and remove barriers that slow delivery, helping teams work more effectively and efficiently.
• Contribute to presentations, recommendations and papers for senior stakeholders, including the MFE Senior Leadership Team.
• Stay informed on audience experience best practice and bring fresh ideas from across the sector and beyond.

Skills

Cross-functional programmes

Audience-led environment

Audience segmentation

Performance measurement

translate insights into outputs

Influence senior stakeholders

Project management

Stakeholder management

Job description

Cancer Research UK is seeking an Audience Senior Manager to drive audience-centric thinking within the Marketing, Fundraising & Engagement directorate. Based in Stratford (London) with flexible in-office days, you will turn audience strategy into practical tools, help shape the audience roadmap, and collaborate across teams to improve supporter experiences and outcomes.

You will lead cross-functional efforts, manage stakeholder relationships, and embed audience-first principles into planning and