Audience Senior Manager

Cancer Research UK; Stratford-upon-Avon; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Cancer Research UK is seeking an Audience Senior Manager to drive audience-centric thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into actionable tools, partnering with teams to deliver meaningful experiences and measurable impact for supporters.

You will lead cross-functional workstreams, embed audience-first principles, and shape the audience roadmap with senior stakeholders across the organisation.

Qualifications

• Proven experience driving cross-functional programmes in a complex matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

Responsibilities

• Audience Strategy & Prioritisation: Use audience insights and evidence to support decision-making and prioritisation across the directorate.
• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can easily apply in their day-to-day work.
• Help shape and manage the audience roadmap, ensuring priorities are clearly defined and delivered effectively.

Skills

Cross-functional programmes

Audience-led environment

Audience segmentation

Audience-first approaches

Translate insights

Stakeholder influence

Project management

Stakeholder communication

Job description

£60,000 - £65,000 per annum plusbenefits

Reports to: Audience Lead

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 2 November 2026 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: 2 stage competency-based interview with final stage including a task /1st stage teams 2nd face to face

Interview date: w/c 9 November 2026

At Cancer Research UK, we exist to beat cancer.

At Cancer Research UK, we're committed to putting our supporters, donors and audiences at the heart of everything we do. We're looking for an Audience Senior Manager to help drive our audience‑centric approach across the Marketing, Fundraising & Engagement (MFE) directorate. This is a highly collaborative role where you'll work across teams to turn audience strategy into action, ensuring that audience priorities are translated into meaningful experiences, practical ways of working, and measurable impact. You will play a pivotal role in embedding audience-first thinking across the directorate, bringing together stakeholders, creating tools and frameworks, and helping teams deliver better experiences for our supporters.

What will I be doing?

Audience Strategy & Prioritisation

• Use audience insights and evidence to support decision-making and prioritisation across the directorate.
• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can easily apply in their day-to-day work.
• Help shape and manage the audience roadmap, ensuring priorities are clearly defined and delivered effectively.

Audience Experience

• Support the development and management of priority audience journeys, identifying opportunities to improve engagement and impact.
• Help teams focus on key moments, motivations and pain points throughout the supporter experience.
• Partner with cross-functional teams to design, test and improve the experiences that matter most to supporters.

Culture, Capability & Ways of Working

• Champion audience-centric working across MFE, helping teams adopt audience‑led behaviours and practices.
• Drive initiatives such as audience immersion and supporter listening activities to strengthen audience understanding.
• Embed audience‑first principles into planning processes, briefs and investment decisions.

Cross-Functional Delivery & Enablement

• Bring together stakeholders from different teams to align on shared audience priorities.
• Provide project leadership and coordination to maintain momentum and deliver outcomes.
• Identify and remove barriers that slow delivery, helping teams work more effectively and efficiently.
• Contribute to presentations, recommendations and papers for senior stakeholders, including the MFE Senior Leadership Team.
• Stay informed on audience experience best practice and bring fresh ideas from across the sector and beyond.

What are we looking for?

• Proven experience driving cross-functional programmes or projects within a complex, matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

You’ll also bring

• A passion for creating better experiences for audiences and supporters.
• A natural ability to see the bigger picture while managing detail.
• Confidence in diagnosing organisational challenges and driving improvements in ways of working.
• A collaborative, pragmatic approach and the ability to build momentum across diverse teams.

Desirable

• Experience building audience capability, embedding culture change, or leading audience-centred transformation initiatives.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen.

Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.

Please contact [e-mail] or 020 3469 8400 as soon as possible.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.