Audience Senior Manager

Cancer Research UK (CRUK); Stratford-upon-Avon; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Generous benefits package

Flexible hybrid working

Job summary

Cancer Research UK is seeking an Audience Senior Manager to drive audience-first thinking across the Marketing, Fundraising & Engagement directorate. You will turn audience strategy into practical tools, align priorities, and collaborate with teams to deliver impactful experiences for supporters.

The role combines strategic thinking with hands-on delivery in a hybrid work model, with 1–2 days per week in the Stratford/London office.

Qualifications

• Proven experience driving cross-functional programmes or projects within a complex, matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

Responsibilities

• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can apply in day-to-day work.
• Develop and manage the audience roadmap, ensuring priorities are defined and delivered effectively.
• Support the development and management of priority audience journeys to improve engagement and impact.
• Collaborate with cross-functional teams to design, test and improve experiences that matter to supporters.
• Champion audience-centric working across MFE and embed audience-first principles into planning and briefs.

Skills

Audience strategy

Stakeholder management

Cross-functional delivery

Project management

Analytical thinking

Communication

Job description

£60,000 - £65,000 per annum plus benefits

Reports to: Audience Lead

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 2 November 2026 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: 2 stage competency-based interview with final stage including a task /1st stage teams 2nd face to face

Interview date: w/c 9 November 2026

At Cancer Research UK, we exist to beat cancer.

At Cancer Research UK, we're committed to putting our supporters, donors and audiences at the heart of everything we do. We're looking for an Audience Senior Manager to help drive our audience-centric approach across the Marketing, Fundraising & Engagement (MFE) directorate. This is a highly collaborative role where you'll work across teams to turn audience strategy into action, ensuring that audience priorities are translated into meaningful experiences, practical ways of working, and measurable impact. You will play a pivotal role in embedding audience-first thinking across the directorate, bringing together stakeholders, creating tools and frameworks, and helping teams deliver better experiences for our supporters.

What will I be doing?

Audience Strategy & Prioritisation

• Use audience insights and evidence to support decision-making and prioritisation across the directorate.
• Translate audience-led strategies into practical tools, frameworks, and guidance that teams can easily apply in their day-to-day work.
• Help shape and manage the audience roadmap, ensuring priorities are clearly defined and delivered effectively.

Audience Experience

• Support the development and management of priority audience journeys, identifying opportunities to improve engagement and impact.
• Help teams focus on key moments, motivations and pain points throughout the supporter experience.
• Partner with cross-functional teams to design, test and improve the experiences that matter most to supporters.

Culture, Capability & Ways of Working

• Champion audience-centric working across MFE, helping teams adopt audience-led behaviours and practices.
• Drive initiatives such as audience immersion and supporter listening activities to strengthen audience understanding.
• Embed audience-first principles into planning processes, briefs and investment decisions.

Cross-Functional Delivery & Enablement

• Bring together stakeholders from different teams to align on shared audience priorities.
• Provide project leadership and coordination to maintain momentum and deliver outcomes.
• Identify and remove barriers that slow delivery, helping teams work more effectively and efficiently.
• Contribute to presentations, recommendations and papers for senior stakeholders, including the MFE Senior Leadership Team.
• Stay informed on audience experience best practice and bring fresh ideas from across the sector and beyond.

What are we looking for?

We're looking for someone who combines strategic thinking with hands-on delivery and is passionate about improving experiences for audiences and supporters.

• Proven experience driving cross-functional programmes or projects within a complex, matrix organisation.
• Experience working in an audience-led, customer-led or supporter-led environment.
• Strong understanding of audience segmentation, audience prioritisation and performance measurement.
• Experience applying audience-first approaches across marketing, fundraising, product or journey-based delivery.
• Ability to translate audience insights and strategy into practical outputs and tangible results.
• Experience influencing and coordinating senior stakeholders without direct authority.
• Strong project management and organisational skills, with the ability to balance strategic priorities and operational delivery.
• Excellent communication and stakeholder management skills.

You’ll also bring

• A passion for creating better experiences for audiences and supporters.
• A natural ability to see the bigger picture while managing detail.
• Confidence in diagnosing organisational challenges and driving improvements in ways of working.
• A collaborative, pragmatic approach and the ability to build momentum across diverse teams.

Desirable

• Experience building audience capability, embedding culture change, or leading audience-centred transformation initiatives.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalismHuman: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

Our vision

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

Please contact [e-mail] or 020 3469 8400 as soon as possible.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.