Audience & Journey Architect for Real-Time Personalisation

Tesco; Digswell; Hybride; GBP 52 000 - 76 000; Plein temps

Résumé du poste

Tesco is looking for a specialist to create and deliver customer audiences and journeys across multiple channels using Adobe Experience Platform. You will build, test, and execute campaigns centred on the customer, ensuring accurate audiences, correctly configured journeys and smooth delivery.

You'll collaborate with Tech and Data teams to resolve issues, maintain audience catalogs, and explore real-time personalisation and AI-driven decisioning while promoting customer-first thinking across

Qualifications

• Experience with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration or similar platforms.
• Understanding of APIs, streaming and event-based data, and identity resolution.
• Ability to write or collaborate on SQL, scripting or segmentation logic.
• Experience using testing and optimisation to improve campaign performance.
• Knowledge of GDPR and data privacy within a customer-focused environment.

Responsabilités

• Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs.
• Identifying opportunities to improve audience design and sharing best practice recommendations.
• Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments.
• Monitoring data accuracy and working with Technology and Data teams to resolve issues.
• Ensuring real-time and near real-time triggers are incorporated into customer journeys.
• Supporting and coordinating API, event, streaming and batch integrations.
• Keeping up to date with Adobe product roadmap and best practices.
• Exploring new use cases including real-time personalisation, predictive journeys and AI-driven decisioning.
• Maintaining audience catalogues and related documentation.
• Identifying and recommending process improvements.
• Promoting customer-first thinking in audience and journey design.

Connaissances

Audience design

Campaign optimization

Data-driven decisioning

Outils

Adobe Audience Manager

Adobe Experience Platform/CDP

Adobe Journey Orchestration

Adobe Campaign

SQL

APIs

Description du poste

Tesco is looking for a specialist to create and deliver customer audiences and journeys across multiple channels using Adobe Experience Platform. You will build, test, and execute campaigns centred on the customer, ensuring accurate audiences, correctly configured journeys and smooth delivery.

You'll collaborate with Tech and Data teams to resolve issues, maintain audience catalogs, and explore real-time personalisation and AI-driven decisioning while promoting customer-first thinking across