Senior Adobe Target Architect & Personalization Leader

Ubique Systems UK Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Ubique Systems UK Limited is seeking an Adobe Target specialist to lead web personalization across its digital estate within the marketing technology team. You will connect marketing strategy with technical delivery, running personalization and testing across business units using Adobe Experience Cloud (Target, AEM, Real Time CDP).

You will define the personalization strategy and roadmap, lead architecture for Target implementations, and run structured testing programs (A/B and multivariate).

Qualifications

• 7+ years in technical product management or MarTech.
• 2+ years leading Adobe Target implementations.
• Hands-on Adobe Analytics and/or Google Analytics.
• Strong knowledge of segmentation and behavior-based targeting.
• Experience delivering MarTech solutions with engineering and IT teams in an Agile setup.

Responsibilities

• Define personalization strategy and roadmap across the digital estate.
• Lead architecture for Adobe Target implementations.
• Run structured testing programme: A/B and multivariate tests.
• Track KPIs and feed results into the roadmap.
• Collaborate with UX, engineering, content, campaign and analytics teams to deliver personalization at scale.

Skills

Adobe Target

MarTech

Digital personalization

Agile delivery

Stakeholder management

Education

Adobe Target Architect certification

Tools

JavaScript

HTML

CSS

jQuery

Data-layer

Job description

Ubique Systems UK Limited is seeking an Adobe Target specialist to lead web personalization across its digital estate within the marketing technology team. You will connect marketing strategy with technical delivery, running personalization and testing across business units using Adobe Experience Cloud (Target, AEM, Real Time CDP).

You will define the personalization strategy and roadmap, lead architecture for Target implementations, and run structured testing programs (A/B and multivariate).