Communications Targeting Executive

Tesco; Digswell; Hybrid; GBP 52,000 - 76,000; Full time

Job summary

Tesco is looking for a specialist to create and deliver customer audiences and journeys across multiple channels using Adobe Experience Platform. You will build, test, and execute campaigns centred on the customer, ensuring accurate audiences, correctly configured journeys and smooth delivery.

You'll collaborate with Tech and Data teams to resolve issues, maintain audience catalogs, and explore real-time personalisation and AI-driven decisioning while promoting customer-first thinking across

Qualifications

• Experience with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration or similar platforms.
• Understanding of APIs, streaming and event-based data, and identity resolution.
• Ability to write or collaborate on SQL, scripting or segmentation logic.
• Experience using testing and optimisation to improve campaign performance.
• Knowledge of GDPR and data privacy within a customer-focused environment.

Responsibilities

• Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs.
• Identifying opportunities to improve audience design and sharing best practice recommendations.
• Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments.
• Monitoring data accuracy and working with Technology and Data teams to resolve issues.
• Ensuring real-time and near real-time triggers are incorporated into customer journeys.
• Supporting and coordinating API, event, streaming and batch integrations.
• Keeping up to date with Adobe product roadmap and best practices.
• Exploring new use cases including real-time personalisation, predictive journeys and AI-driven decisioning.
• Maintaining audience catalogues and related documentation.
• Identifying and recommending process improvements.
• Promoting customer-first thinking in audience and journey design.

Skills

Audience design

Campaign optimization

Data-driven decisioning

Tools

Adobe Audience Manager

Adobe Experience Platform/CDP

Adobe Journey Orchestration

Adobe Campaign

SQL

APIs

Job description

This role focuses on creating and delivering customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you'll build, test, and execute campaigns that put customers at the centre of decision-making. You'll ensure audiences are accurate, journeys are configured correctly, and campaigns are delivered smoothly and effectively.

• Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs.
• Identifying opportunities to improve audience design and sharing best practice recommendations.
• Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments such as A/B testing, subject line testing and send-time optimisation.
• Monitoring data accuracy, investigating journey issues and working with Technology and Data teams to resolve them.
• Ensuring real-time and near real-time triggers (for example, behavioural events) are correctly incorporated into customer journeys.
• Supporting and coordinating API, event, streaming and batch integrations.
• Keeping up to date with the Adobe product roadmap, emerging capabilities and industry best practices.
• Exploring and supporting new use cases, including real-time personalisation, predictive journeys and AI-driven decisioning.
• Maintaining audience catalogues and related documentation.
• Identifying and recommending process improvements.
• Promoting customer-first thinking in audience and journey design.

• Experience of working with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration, Adobe Campaign, or similar platforms.
• Understanding of APIs, streaming and event-based data, and identity resolution.
• Ability to write, or work collaboratively on, SQL, scripting, or segmentation logic.
• Experience of using testing, optimisation, and continuous improvement to enhance campaign performance.
• Awareness of GDPR and data privacy requirements within a customer-focused environment.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process.