Audience Orchestration Designer

Tesco; Digswell; On-site; GBP 30,000 - 48,000; Full time

Job summary

Tesco UK is seeking an Audience Orchestration Executive to build and optimize audience journeys across channels using Adobe Experience Platform. You’ll design and test journey logic, segment audiences, and ensure GDPR compliance while driving real-time personalisation.

The role blends hands‑on execution with data‑driven testing, working in a hybrid setup with office and remote collaboration. You’ll partner across teams to continuously improve customer communications and experiences.

Qualifications

• Hands-on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
• Strong analytical mindset with ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
• Detail-focused problem-solver with the ability to work at pace and manage multiple builds.
• Solid understanding of customer lifecycle marketing, personalisation, and real-time / event-driven journeys.
• Awareness of GDPR and data privacy principles in a customer context.

Responsibilities

• Build and refine customer segments in Adobe AEP based on stakeholder briefs.
• Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
• Run test‑and‑learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
• Troubleshoot data or journey issues, ensuring real‑time behavioural triggers and integrations function correctly.
• Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI‑driven journeys, real‑time personalisation), and maintain documentation and audience catalogues.

Skills

Adobe Experience Platform

SQL

Journey orchestration

Data analysis

Attention to detail

Tools

Adobe Experience Platform

CDP

Journey orchestration tools

Job description

As an Audience Orchestration Executive, you’ll play a hands‑on role in building, testing, and activating customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you’ll ensure campaigns run seamlessly, journeys are correctly orchestrated, and customers remain at the heart of every decision. This role is all about precision, execution, and continuously improving how we communicate with our customers.

• Build and refine customer segments in Adobe AEP based on stakeholder briefs.
• Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
• Run test‑and‑learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
• Troubleshoot data or journey issues, ensuring real‑time behavioural triggers and integrations function correctly.
• Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI‑driven journeys, real‑time personalisation), and maintain documentation and audience catalogues.

• Hands‑on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
• Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
• Detail‑focused problem‑solver with the ability to work at pace and manage multiple builds.
• Solid understanding of customer lifecycle marketing, personalisation, and real‑time / event‑driven journeys.
• Awareness of GDPR and data privacy principles in a customer context.

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process.