Lifecycle Marketing Lead: Adobe Journey Optimizer & AEP, Hybrid UK

IntecSelect; Greater London; Hybrid; GBP 68,000 - 89,000; Part time

Job summary

IntecSelect is seeking an experienced Customer Lifecycle Marketing Manager to own end-to-end fan lifecycle initiatives using Adobe Journey Optimizer and Adobe Experience Platform. You will define journeys, specify requirements, and guide cross-functional teams to launch and optimise campaigns across web, app, email, push and in-app channels.

The role focuses on measurement-first delivery, with KPIs, tracking plans and dashboards, while ensuring GDPR/PECR compliance and effective content

Qualifications

• Experience in defining lifecycle stages, triggers and rules for fan journeys.
• Ability to design and launch journeys across web, app, email, push and in-app.
• Strong measurement mindset with KPIs, tracking plans and data-driven recommendations.

Responsibilities

• Defining lifecycle stages, triggers, entry/exit criteria, and frequency rules.
• Designing and launching journeys: welcome/onboarding, engagement, matchday, re-engagement.
• Writing journey specifications and briefing Adobe teams and internal partners.
• Building profiling and consent-compliant journeys (GDPR/PECR).
• Approving content and imagery for journeys.
• Setting up KPI frameworks, dashboards and A/B testing.
• Coordinating across Marketing, Content, Data, Product and Tech teams; reporting weekly to stakeholders.
• Creating playbooks and training for client team to run programme afterwards.

Skills

Lifecycle marketing

CRM

Journey management

Data analysis

Stakeholder management

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Optimizely

Job description

IntecSelect is seeking an experienced Customer Lifecycle Marketing Manager to own end-to-end fan lifecycle initiatives using Adobe Journey Optimizer and Adobe Experience Platform. You will define journeys, specify requirements, and guide cross-functional teams to launch and optimise campaigns across web, app, email, push and in-app channels.

The role focuses on measurement-first delivery, with KPIs, tracking plans and dashboards, while ensuring GDPR/PECR compliance and effective content