Audience Growth Lead for Tech & Science

Wiley; Greater London, Oxford, Bognor Regis; Hybrid; GBP 58,000 - 84,000; Full time

Job summary

Wiley in London is seeking a Senior Manager, Audience Engagement to shape the strategy for growing and engaging Wiley's audience of technical decision-makers across ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics portfolio.

You will build programs, create content across formats, and partner with the marketing team to drive pipeline, measure ROI, and optimize conversions while aligning with brand and SEO best practices in a global SaaS context.

Qualifications

• Proven track record growing an owned audience for technical/academic audiences.
• Experience owning end-to-end growth funnels with measurable results.
• Strong content instincts across formats (written, social, video).
• Ability to translate complex material into compelling content.
• SEO knowledge and writing for SEO; comfortable with best practices.

Responsibilities

• Develop audience growth strategy across owned channels.
• Lead content programs sharing research insights.
• Oversee social and short-form video strategy on LinkedIn.
• Design audience funnels from acquisition to engagement.
• Collaborate with marketing to align with campaigns and launches.

Skills

Audience growth

Growth funnels

Content strategy

SEO basics

Cross-functional

Data-driven

Job description

Wiley in London is seeking a Senior Manager, Audience Engagement to shape the strategy for growing and engaging Wiley's audience of technical decision-makers across ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics portfolio.

You will build programs, create content across formats, and partner with the marketing team to drive pipeline, measure ROI, and optimize conversions while aligning with brand and SEO best practices in a global SaaS context.