Audience Growth Lead for Tech & Research Content

3310 John Wiley & Sons Ltd.; Greater London; On-site; GBP 58,000 - 84,000; Full time

Job summary

Wiley is seeking a Senior Manager, Audience Engagement to lead the growth strategy for AIDA's owned channels and programs, targeting technical decision-makers across ARI, Database Solutions, and Audience Solutions. You will build content that resonates with credentialed researchers and data professionals, driving engagement and pipeline.

You'll collaborate with the broader marketing team to align audience initiatives with product launches, campaigns, and SEO best practices, while proving ROI

Qualifications

• Proven track record building and growing an owned audience for a technical, scientific, or credentialed professional audience.
• Experience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth.
• Strong content instincts across formats - written, social, video - with the ability to translate complex or technical material into content that earns attention.
• Experience using audience and performance data to shape strategy, and communicating that analysis persuasively to senior leadership.
• Comfort building new programs from scratch, including scoping partnerships (e.g., creator, agency, or contributor relationships).
• Strong cross-functional collaborator, able to align audience strategy with commercial and product marketing priorities.
• A good working knowledge of SEO principles and SEO-focused writing.
• Experience in SaaS or technology-focused B2B environments.
• First-hand experience of working in or alongside corporate research environments and organizations, or marketing to corporate researchers and research leads, would be a plus.

Responsibilities

• Delivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them.
• Build and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers.
• Translates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed.
• Lead social and short-form video strategy for the Research Intelligence LinkedIn presence, using data to identify what formats and topics drive growth.
• Design and own audience growth funnels from acquisition through to engaged subscriber/follower.
• Track audience growth, engagement, and funnel performance, and turn that analysis into recommendations and business cases for further investment.
• Partner with the wider AIDA marketing team to align audience-building work with campaign timing, product launches, and pipeline goals - feeding audience insight back into their planning.
• Build and maintain landing pages and web copy for campaigns, product launches, and content offers, keeping the estate to brand, AEO and SEO.
• Track page and funnel performance (conversion, traffic, engagement) and use the data to drive both page updates and broader audience strategy.
• Represent audience performance and strategy to senior stakeholders, including making the case for resourcing and new initiatives.

Skills

Audience growth

Funnel ownership

Content strategy

Data-driven

Program development

Cross-functional

SEO basics

SaaS/B2B

Job description

Wiley is seeking a Senior Manager, Audience Engagement to lead the growth strategy for AIDA's owned channels and programs, targeting technical decision-makers across ARI, Database Solutions, and Audience Solutions. You will build content that resonates with credentialed researchers and data professionals, driving engagement and pipeline.

You'll collaborate with the broader marketing team to align audience initiatives with product launches, campaigns, and SEO best practices, while proving ROI