Strategic Journal Marketing Lead - Scholarly Content

3310 John Wiley & Sons Ltd.; Oxford; On-site; GBP 40,000 - 58,000; Full time

Job summary

Wiley in Oxford is seeking a Journal Marketing Manager to lead go-to-market strategies for a portfolio of journals in Social Sciences and Humanities. You will develop data-driven plans to grow submissions, revenue, readership, and society satisfaction, shaping messaging and channel choices across editorial and marketing teams.

You will manage external relationships with learned societies, collaborate in a matrix organization, and translate insights into effective campaigns.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, business or a related field.
• 5+ years of marketing experience, with a proven track record of achieving results and delivering on priorities.
• Strong data analysis and insight interpretation skills, with the ability to translate insights into effective marketing strategies.
• Strong customer focus, and proven experience managing complex stakeholder relationships.
• Ability to operate effectively in a matrix organization and influence without direct authority.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
• Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
• Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
• Communicate effectively with the editorial product teams about marketing results and best practices.
• Maintain and improve internal and external customer relationships.
• Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.

Skills

Marketing experience

Data analysis

Stakeholder management

Communication skills

Matrix organization

Education

Bachelor's degree in marketing, communications, business or a related field

Job description

Wiley in Oxford is seeking a Journal Marketing Manager to lead go-to-market strategies for a portfolio of journals in Social Sciences and Humanities. You will develop data-driven plans to grow submissions, revenue, readership, and society satisfaction, shaping messaging and channel choices across editorial and marketing teams.

You will manage external relationships with learned societies, collaborate in a matrix organization, and translate insights into effective campaigns.