Senior Manager, Audience Engagement

3310 John Wiley & Sons Ltd.; Greater London; On-site; GBP 58,000 - 84,000; Full time

Job summary

Wiley is seeking a Senior Manager, Audience Engagement to lead the growth strategy for AIDA's owned channels and programs, targeting technical decision-makers across ARI, Database Solutions, and Audience Solutions. You will build content that resonates with credentialed researchers and data professionals, driving engagement and pipeline.

You'll collaborate with the broader marketing team to align audience initiatives with product launches, campaigns, and SEO best practices, while proving ROI

Qualifications

• Proven track record building and growing an owned audience for a technical, scientific, or credentialed professional audience.
• Experience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth.
• Strong content instincts across formats - written, social, video - with the ability to translate complex or technical material into content that earns attention.
• Experience using audience and performance data to shape strategy, and communicating that analysis persuasively to senior leadership.
• Comfort building new programs from scratch, including scoping partnerships (e.g., creator, agency, or contributor relationships).
• Strong cross-functional collaborator, able to align audience strategy with commercial and product marketing priorities.
• A good working knowledge of SEO principles and SEO-focused writing.
• Experience in SaaS or technology-focused B2B environments.
• First-hand experience of working in or alongside corporate research environments and organizations, or marketing to corporate researchers and research leads, would be a plus.

Responsibilities

• Delivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them.
• Build and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers.
• Translates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed.
• Lead social and short-form video strategy for the Research Intelligence LinkedIn presence, using data to identify what formats and topics drive growth.
• Design and own audience growth funnels from acquisition through to engaged subscriber/follower.
• Track audience growth, engagement, and funnel performance, and turn that analysis into recommendations and business cases for further investment.
• Partner with the wider AIDA marketing team to align audience-building work with campaign timing, product launches, and pipeline goals - feeding audience insight back into their planning.
• Build and maintain landing pages and web copy for campaigns, product launches, and content offers, keeping the estate to brand, AEO and SEO.
• Track page and funnel performance (conversion, traffic, engagement) and use the data to drive both page updates and broader audience strategy.
• Represent audience performance and strategy to senior stakeholders, including making the case for resourcing and new initiatives.

Skills

Audience growth

Funnel ownership

Content strategy

Data-driven

Program development

Cross-functional

SEO basics

SaaS/B2B

Job description

About the Role:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large. The Senior Manager, Audience Engagement (AIDA) develops the strategy for creating engaging social media and web content to grow and deepen Wiley's audience of decision-makers for ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics (AIDA) portfolio. This is a growth role: building the channels, programs, and content that turn audience into an engaged, owned community. This role sets the audience growth agenda: which channels to build, what content formats earn attention from a technical audience, how to convert that attention into pipeline, and how to prove the ROI. They'll work closely with the wider AIDA marketing team to make sure audience engagement and growth work ladders up to AIDA's commercial goals, social media strategy and web strategies, and will have latitude to build new programs where they see an opportunity.

Key Responsibilities & Duties:

• Delivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them.
• Build and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers.
• Translates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed.
• Lead social and short-form video strategy for the Research Intelligence LinkedIn presence, using data to identify what formats and topics drive growth.
• Design and own audience growth funnels from acquisition through to engaged subscriber/follower.
• Track audience growth, engagement, and funnel performance, and turn that analysis into recommendations and business cases for further investment.
• Partner with the wider AIDA marketing team to align audience-building work with campaign timing, product launches, and pipeline goals - feeding audience insight back into their planning.
• Build and maintain landing pages and web copy for campaigns, product launches, and content offers, keeping the estate to brand, AEO and SEO.
• Track page and funnel performance (conversion, traffic, engagement) and use the data to drive both page updates and broader audience strategy.
• Represent audience performance and strategy to senior stakeholders, including making the case for resourcing and new initiatives.

Required Qualifications:

• Proven track record building and growing an owned audience (email, social, or community) for a technical, scientific, or credentialed professional audience.
• Experience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth.
• Strong content instincts across formats - written, social, video - with the ability to translate complex or technical material into content that earns attention.
• Experience using audience and performance data to shape strategy, and communicating that analysis persuasively to senior leadership.
• Comfort building new programs from scratch, including scoping partnerships (e.g., creator, agency, or contributor relationships).
• Strong cross-functional collaborator, able to align audience strategy with commercial and product marketing priorities.
• A good working knowledge of SEO principles and SEO-focused writing. This is not a technical SEO/AEO role, but you should be comfortable applying best practices and working with specialist teams.
• Experience in SaaS or technology-focused B2B environments.
• First-hand experience of working in or alongside corporate research environments and organizations, or marketing to corporate researchers and research leads, would be a plus.

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.

The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 58,400.00 GBP to 84,333.33 GBP #LI-JG2