Associate Director of Creative Strategy (In house)

Publicisgroupe; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for an Associate Director of Creative Strategy. This pivotal role involves bridging the gap between cultural relevance and creative vision, ensuring that campaigns resonate deeply with audiences. You will engage in constant cultural exploration, translating insights into actionable strategies that guide creative teams. Collaborating closely with a visionary Creative Director, you'll develop frameworks that empower creativity while maintaining strategic focus. If you have a knack for detecting cultural undercurrents and translating them into compelling narratives, this opportunity is for you!

Qualifications

• Exceptional cultural radar to detect meaningful signals.
• Experience translating cultural insights into actionable strategies.
• Ability to articulate complex concepts for diverse stakeholders.

Responsibilities

• Scan emerging platforms and analyze social conversations.
• Translate cultural insights into creative territories.
• Develop strategic frameworks for creative teams.

Skills

Cultural Fluency

Strategic Thinking

Analytical Skills

Creative Strategy Development

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Experience in Strategic Roles

Tools

Cultural Intelligence Tools

Creative Briefing Software

Job description

Company description

We are a leading global technology consulting firm, empowering businesses to innovate, transform, and thrive in the digital age. Our internal agency team is the creative heartbeat of our brand, crafting world-class campaigns, immersive storytelling, and visually stunning experiences that captivate our clients, employees, stakeholders and marketplace at large. We are seeking an Associate Director of Creative Strategy with an uncanny ability to detect cultural undercurrents before they surface—someone who can translate emerging signals into meaningful creative directions that resonate both visually and conceptually across diverse audiences.

Overview

As Associate Director of Creative Strategy, you'll be the cultural decoder who bridges strategic relevance with creative vision for our company. Working in close partnership with our taste-making Creative Director, you'll ensure our creative executions are not just visually exceptional, but culturally resonant and strategically sound. This role demands someone who can navigate the electric third rail of culture—identifying emerging signals, understanding their significance, and translating them into meaningful creative approaches. You possess not only sharp analytical skills, but also the rare intuition to recognize what will matter
tomorrow, paired with the strategic rigor to make these insights actionable for our creative teams and valuable for our audience.

Responsibilities

Your days will be marked by constant cultural exploration and strategic translation:
Mornings might begin with your cultural intelligence ritual—scanning emerging platforms, analyzing social conversations, and identifying patterns that others haven't yet recognized. By mid-morning, you're in a strategy session with the Creative Director, translating these cultural insights into creative territories that feel simultaneously fresh and relevant.

After lunch, you could find yourself developing strategic frameworks that help the creative team understand the intersection of client needs, audience motivations, and cultural context. Later, you might be writing creative briefs that define not just what we're making, but why it matters in the current moment.

Some days involve immersive research—having conversations with cultural insiders, attending events outside the corporate bubble, or mapping emerging aesthetic movements across industries. Other days focus on translation—helping executive stakeholders understand why certain creative approaches will resonate with specific audiences in ways that traditional corporate communication won't.

You'll frequently serve as the strategic counterbalance to pure aesthetic consideration—ensuring that beautiful craft serves meaningful purpose. Throughout it all, you'll be the person who ensures our creative work doesn't just look exceptional, but speaks to people in ways that feel authentic and timely.

Qualifications

What You'll Bring

• The ideal candidate combines cultural fluency with strategic rigor:
• Exceptional cultural radar—ability to detect meaningful signals amid cultural noise
• Experience translating cultural insights into actionable creative strategies
• Deep understanding of how aesthetics, language, and narrative evolve across different communities
• Strategic thinking that connects cultural relevance with business outcome
• Talent for articulating complex cultural concepts in accessible ways for diverse stakeholders
• Background in strategic roles that interface between creative execution and business objectives
• Ability to develop frameworks that guide creative development without constraining creative possibility
• Natural curiosity that extends beyond typical industry research into unexpected domains
• Comfort moving between high-concept thinking and practical application
• A profound excitement and incorporation of the latest tools and technology into your workflow and process

Additional information

In this role, you'll ensure our creative work doesn't just look exceptional but resonates meaningfully. While the Creative Director perfects craft and execution, you'll ensure these
beautiful vessels carry content that matters to our audiences.
You won't just shape creative briefs—you'll develop a cultural intelligence function that keeps our organization perpetually relevant in a rapidly evolving landscape. Together with the Creative Director, you'll create work that stands out not just for how it looks, but for what it says about who we are and why we matter now.