Paid Social Lead

Papier; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Papier is seeking a strategic and dynamic Paid Social Lead to spearhead global strategies across various platforms. The role involves leading a talented team, optimizing media budgets, and collaborating closely with the creative team to enhance marketing growth in a competitive market.

Benefits

Hybrid working: 3 days / week at Maison Papier

25 days annual leave + 15 Work from Anywhere days

Health & wellness benefits with Vitality Health

Enhanced parental leave policies

£45 monthly cultural allowance

Weekly team lunches and a pet-friendly office

Qualifications

• 8+ years proven experience in strategic channel and team leadership within Paid Social.
• Proven experience working with Meta and TikTok.
• Strong leadership qualities and hands-on approach.

Responsibilities

• Develop and execute global Paid Social and Display strategies.
• Lead and mentor a team of Paid Social experts.
• Manage multi-million-pound media budgets and optimize for CPA, ROAS.

Skills

Strategic Leadership

Team Development

Performance Optimization

Creative Strategy

Data-Driven Insights

Excellent Communication

Job description

Join to apply for the Paid Social Lead role at Papier

Join to apply for the Paid Social Lead role at Papier

Location: 3 days per week at our Camden office, Maison Papier

Reports to: Performance Marketing Director

Team: Performance Marketing

Salary: Competitive, with comprehensive benefits

About Papier

At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy.

The Role

We're looking for a strategic and dynamic Paid Social Lead to spearhead our global strategy across Meta, TikTok, YouTube, and emerging platforms. This person is an insights powerhouse and creative expert in equal measure. They’re a specialist at delivering trading performance, team results and aren’t afraid to test and break things to get there.

Paid Social is our fastest growing channel, and our ambition is to supercharge it to be the largest spending channel, delivered through amazing creative, advanced reporting and attribution tooling and by incredible people.

This pivotal role involves leading a talented team, collaborating closely with our in-house creatives, and driving core business and marketing growth initiatives that resonate in competitive markets.

What We're Looking For

• 8+ years proven experience in strategic channel and team leadership within Paid Social, across Meta and Tiktok
• Experience with running Programmatic Display
• Experience managing a team and strong leadership qualities with a hands-on approach when needed.
• Excellent communication skills and a collaborative mindset.
• A skilled creative strategist with a passion for creativity and a keen eye for impactful design.
• Experience working with content creators to brief and product UGC
• Works well in a very fast-paced, startup environment
• Very proactive, agile and looking for a role with high autonomy/responsibility
• An appetite for learning, testing and growing channels and teams

What You'll Do

• Strategic Leadership: Develop and execute global Paid Social and Display strategies focused on customer acquisition, retention, and brand building.
• Team Development: Lead, mentor, and inspire a team of Paid Social experts, fostering a culture of growth and collaboration.
• Channel and Creative Strategy: Own and deliver channel roadmaps focused on rapid and efficient growth, driven by your creative strategy
• Creative Collaboration: Work hand-in-hand with our in-house creative team to deliver compelling, full-funnel assets.
• Performance Optimisation: Manage multi-million-pound media budgets, optimizing for CPA, ROAS, and new customer growth.
• Data-Driven Insights: Utilize advanced attribution tools to report on channel, platform and creative performance, providing actionable tactical recommendations.
• Cross-Functional Impact: Contribute to business OKRs as a core squad member and marketing spokesperson.

What We Offer

• Hybrid working: 3 days / week at Maison Papier, our vibrant Camden office, complete with breakfast, coffee, dogs, a terrace and plenty of snacks to see you through the day
• Generous leave: 25 days annual leave + 15 Work from Anywhere days to work from somewhere sunny or visit international family
• Health & wellness benefits: Leading private medical and rewards scheme with Vitality Health, including dental, optical and hearing coverage
• Parental support: Enhanced parental leave policies with 20 weeks for birth-giving parents and 12 weeks for non birth-giving parents.
• Cultural perks: £45 monthly cultural allowance, £75 personal stationery allowance, and £150 for special occasions
• Team culture: Weekly team lunches, regular cultural outings, and a pet-friendly office with lots of office dogs, like Basil the cocker spaniel!

At Papier, we’re all about celebrating different perspectives—because creativity flourishes when everyone has a voice. We're a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about—it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences.

If you're ready to lead with creativity, inspire a team, and make a tangible impact in a growing company, we'd love to hear from you. Apply now and be part of a community that celebrates curiosity, creativity, and connection.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

Referrals increase your chances of interviewing at Papier by 2x

Get notified about new Marketing Manager jobs in London Area, United Kingdom.

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

Media Manager - L'Oreal Paris, Makeup & Skincare

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 days ago

Uxbridge, England, United Kingdom 5 days ago

Hammersmith, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 2 weeks ago

Product Marketing Manager, Creative Products, UK

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.