Associate Director, Data Intelligence & Enrollment Analytics

georgetown; Southampton; Remote; GBP 41,000 - 76,000; Full time

Benefits offered by this job

Remote work

Georgetown benefits

Job summary

Georgetown University in Washington, D.C. is seeking an Associate Director of Business Intelligence and Analytics to own BSON's data and CRM ecosystems, linking marketing, enrollment and engagement through data-driven insights.

The role blends Salesforce Marketing Cloud architecture, data operations, and predictive modeling to inform strategy, reporting, and executive dashboards across BSON's programs and partnerships.

Qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required.
• Five to six years of experience in marketing analytics, CRM administration, or institutional research with Salesforce Marketing Cloud or similar.
• Experience building forecasting or predictive models (enrollment yield, funnel conversion, cohort risk) required.
• Knowledge of GA4 and UTM-based attribution, strong Excel and data visualization skills (Tableau, Power BI) and translating data for non-technical stakeholders.

Responsibilities

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel / engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis.
• Input data governance across Salesforce systems building out data models.
• Deliver executive dashboards and data storytelling for school leadership.
• Support the Brand Health Study and competitive intelligence research as needed.

Skills

Marketing analytics

CRM administration

Forecasting and predictive modeling

Data storytelling

Data governance

Education

Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field

Tools

Salesforce Marketing Cloud

Education Cloud

Slate

LMS platforms

Tableau

Power BI

Job description

Georgetown University in Washington, D.C. is seeking an Associate Director of Business Intelligence and Analytics to own BSON's data and CRM ecosystems, linking marketing, enrollment and engagement through data-driven insights.

The role blends Salesforce Marketing Cloud architecture, data operations, and predictive modeling to inform strategy, reporting, and executive dashboards across BSON's programs and partnerships.