Associate Director - PR, Creator and Social

160over90; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Director to lead PR efforts for a major client in the motorsport sector. This role involves strategic leadership, collaboration with global teams, and the development of impactful PR campaigns. You will be at the forefront of building relationships with key stakeholders and enhancing brand visibility through innovative communications strategies. Join a dynamic team that values creativity and collaboration, where you can make a significant impact in the exciting world of motorsport PR.

Qualifications

• Significant PR and communications experience in motorsport.
• Proven success leading PR strategies for major sports partnerships.

Responsibilities

• Lead PR strategies across sports portfolios for major clients.
• Collaborate with clients and agency networks for cohesive messaging.

Skills

PR and communications experience

Client relationship management

Strategic thinking

Storytelling skills

Digital media understanding

Education

Bachelor’s degree or equivalent

Job description

Associate Director - PR, Creator and Social

Join to apply for the Associate Director - PR, Creator and Social role at 160over90.

About 160over90

160over90 is an award-winning global marketing agency dedicated to forging stronger human connections and creating shared moments that evoke genuine emotion. With 800 professionals worldwide, the agency offers a full-service, channel-agnostic approach, working with leading brands such as AB InBev, Amazon, Coca-Cola, Macy’s, Marriott, McDonald’s, Verizon, and Visa. As part of WME Group, we operate at the intersection of sports, media, entertainment, and fashion.

The Role

The Associate Director will lead our team working on a major client’s Global Partnerships portfolio, focusing on motorsport & watersport PR and communications globally. You will oversee strategies, maintain high-level stakeholder relationships, and ensure integration across various properties including Golf, Cricket, and regional initiatives. Collaboration with internal teams and external partners will be key to developing impactful PR campaigns.

Responsibilities

1. Provide strategic leadership across sports portfolios, ensuring PR and communications alignment.
2. Collaborate with client’s in-house teams and global agency networks for cohesive messaging.
3. Develop partnership narratives and consumer-facing campaigns.
4. Build relationships with rights holders, ambassadors, and stakeholders in motorsport.
5. Manage activation platforms, content, and media amplification strategies.
6. Lead content creation and manage third-party suppliers.
7. Serve as the primary contact for communications requests, coordinating with rights holders and ambassadors.
8. Provide strategic support during on-site events and lead media management efforts.
9. Support internal communications to promote employee engagement and advocacy.
10. Mentor junior team members, fostering professional growth.
11. Make strategic decisions within the PR and Communications team aligned with agency and client goals.
12. Contribute to long-term strategic planning with senior leadership.
13. Assist in business development and strategic initiatives at the London office.

Qualifications

• Bachelor’s degree or equivalent, with significant PR and communications experience in motorsport.
• Proven success leading PR strategies for major sports partnerships, especially in Formula 1, sailing, and motorsport.
• Extensive experience working with global rights holders and stakeholders in motorsport.
• Deep industry knowledge and understanding of media, sponsorships, and the motorsport ecosystem.

Preferred Skills

• Ability to build and manage senior-level client relationships.
• Strong industry relationships within motorsport media and journalism.
• Exceptional storytelling and media material development skills.
• Creative, strategic thinker with innovative campaign ideas.
• Highly organized, detail-oriented, and adaptable in a fast-paced environment.
• Solid understanding of digital and social media landscapes related to motorsport PR.
• Experience executing integrated global PR strategies.

Work Environment

We value collaboration and relationships. Our team works from the office 4 days a week to foster a supportive and connected environment. We encourage diverse applications and believe that your unique experience could be a perfect fit, even if you don’t meet every requirement.

Additional Details

Level: Mid-Senior
Type: Full-time
Function: Marketing, PR, Writing/Editing
Industry: Advertising Services