Associate Account Director

KINESSO; Leeds; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative performance marketing agency is seeking a dynamic Associate Account Director to drive client success through effective digital strategies. In this role, you will collaborate with various teams to optimize campaigns across channels like PPC, SEO, and Social Media, ensuring exceptional client service and satisfaction. You will leverage your analytical skills to provide insights and recommendations, while also nurturing revenue pipelines. Join a supportive environment that values creativity and growth, and be part of a team that champions diversity and inclusion, making a real impact in the marketing landscape.

Benefits

Flexi-leave

Free breakfast and lunch

Early finish Fridays

Core Hours

Electric vehicle salary sacrifice scheme

Interest-free season ticket loan

Paid time off for Volunteering

Private Medical Insurance

Generous Parental Leave

Employee Assistance Programme

Qualifications

• Solid understanding of digital channels like PPC, SEO, and Social.
• Ability to manage client accounts and oversee digital strategies.

Responsibilities

• Develop and manage cross-channel digital strategies for clients.
• Ensure campaigns meet targets and are executed to plan.

Skills

Digital Marketing

Client Management

Communication Skills

Analytical Skills

Presentation Skills

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Reporting Tools

Job description

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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

The Client Success Associate Account Director will report directly to the Account Director/Business Director on the CS team and will work very closely with the various Channel teams and other teams within the wider business, as well as key senior client stakeholders. You will be responsible for helping to create, manage and oversee cross-channel digital strategies for a wide variety of clients, ensuring we take advantage of any cross-sell and up-sell opportunities that arise.

The role requires a solid understanding of the various digital channels and how they impact and integrate with one-another. Excellent communication and organisational skills are also key to ensure you oversee smooth running and strong performing accounts. You will also be responsible for creating and maintaining client plans for clients that fall within your remit, developing and nurturing the revenue pipelines to ensure we grow the services we offer our clients.

Key Responsibilities

Digital Expertise

• Ability to establish yourself as a key digital Client Performance contact internally & externally
• Solid knowledge of the digital channels we work across (PPC, SEO, Affiliates, Social and Programmatic), keeping up to date with the latest industry news and developments as the landscape continues to change
• Develop full working knowledge of all reporting and tracking tools, as well as excellent Excel and Power Point skills
• Strong communication and presentation skills in order to effectively manage client accounts and their expectations
• Ability to discuss and be challenged on cross-channel business plans/strategies
• Contribute to developing new ways of working that improve and streamline the internal and external processes

Account/Client Management

• Fulfill relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
• Work with the wider digital teams to ensure that:
• campaign / project timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
• campaigns are set up and optimised in the correct way, according to brief and best practice
• campaigns are monitored appropriately and are in line to hit relevant targets
• ensure reporting is accurate and develop presentations to the highest level of quality and integrity
• Help in preparing strategies and plans across multiple digital channels
• Apply your analytical and numerical skills to prepare cross-channel forecasts supported by relevant assumptions, trends and market data
• Help in preparing performance review presentations
• Provide regular results analysis, reporting and recommendations based on learnings
• Develop and distribute accurate contact reports and minutes from any relevant meetings and conversations
• Coordinate and distribute regular status reports
• Complete timesheets on a regular, minimum weekly basis
• Meet commitments and complete tasks as agreed and within agreed timeframes
• Keep clients and account teams updated on the status of account activities
• Support new business opportunities where appropriate, from collating initial research, trend data and responses, through to chemistry meetings and pitches.
• Act as the account support (and lead in some instances on smaller accounts), supporting, motivating and inspiring the wider team to produce best-in-class results.
• Use your personal passion and creativity to help develop intelligent, innovative and effective ideas to improve projects and tasks
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
• Constantly look out for innovative partner product releases that are relevant to your clients and can positively affect their KPIs
• Proactively engage with Channel specialists and the Strategy/Insights team on a regular basis to uncover client challenges and propose relevant strategic solutions
• Lead the crafting of on-going industry POVs relevant to the clients industry / vertical
• Familiarise yourself with the clients business, its products and services and the industry in which it operates, and analyse present and potential marketing opportunities for such products and services.
• Own responsibility for and have a thorough knowledge and understanding of all commercial and contractual elements of the relationship.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [e-mail] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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