Assistant Gifting & Partnerships Manager

Mitchells & Butlers PLC; Birmingham; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Employee discounts across brands

Company car or car allowance

Private medical scheme

Pension

26 days holiday

Free shares

Job summary

Mitchells & Butlers PLC is seeking an Assistant Gifting & Partnerships Manager to shape marketing for the Gift Card portfolio across Dining Out and all M&B brands. You will drive campaigns across multiple channels, leverage customer insights, manage key B2B partners, and build retailer partnerships to grow guest acquisition and loyalty.

The role combines strategic planning with hands-on activation, budget stewardship, and cross-functional collaboration within a dynamic Marketing Innovation team.

Qualifications

• Proven experience in a similar Partnerships or Gifting role.
• Experience within a large multi-layer organisation, highly desirable.
• Highly numerate and commercially focused. A data driven decision maker with strong analytical skills and commercial curiosity.
• Well organised with strong project management skills.
• Great ability to build, develop and maintain strong working relationships.
• Retail marketing experience across the full marketing mix.
• Good understanding of consumer segmentation, profiling, analysis and channel development.
• A strategic and commercial attitude to sales and marketing.
• An absolute focus on delivery and implementation, on time, to plan and on budget.
• Degree educated [preferably marketing discipline] or equivalent experience in brand marketing roles.

Responsibilities

• Develop and deliver marketing plans across the Gift Card portfolio to drive YoY sales and volume.
• Lead through-the-line campaigns across CRM, digital, store and social media.
• Manage larger B2B Gift Card clients and annual marketing plans within their channels.
• Oversee mall relationships with retailers (e.g., Tesco, Sainsbury's, Amazon) and implement plans.
• Test new in-store, online and B2B marketing concepts and use insights for future activity.
• Support strategy development for partners to drive guest acquisition and incremental sales.
• Manage partnerships marketing plans and day-to-day third-party and internal partnerships.
• Implement card-linked marketing activity and ensure profitability measures.
• Collaborate with the Gifting & Partnerships Manager on ideation and market exploration.

Skills

Partnerships/Gifting experience

Large org experience

Numerate/Analytical

Project management

Relationship building

Retail marketing mix

Consumer segmentation

Strategic commercial mindset

Delivery on time/budget

Marketing degree or equivalent

Education

Degree in Marketing or equivalent

Job description

Are you a passionate, creative and results-lead marketeer? With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!

Our strategy as a company is clear, we want to ensure guests keep coming back by keeping our brands fresh and building our reputation for quality, choice, service, and value for money, and our Gift Cards plays a huge part in this journey. We have a fantastic opportunity for an Assistant Gifting & Partnerships Manager to join us on a permanent basis within our Marketing Innovation team to provide further support and expertise in this rapidly growing area.

In this varied and challenging role, you will be responsible for developing and delivering marketing plans across our Gift Card business to drive YoY sales and volume growth. You will collaborate closely with suppliers and internal teams, be responsible for managing social channels and promotional plans, ensuring that our gift cards continue to drive guest acquisition, engagement and loyalty.

Working in a mobile role, you will be reporting into the Gifting & Partnerships Manager, and part of the wider Marketing Innovation team.

You’ll be well rewarded…

• Love eatingout?You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.What’s more, you can also chooseFIVEof your nearest and dearest and sign them up to 20% family and friend’s discount.
• Mobile working: the flexibility to work from home, the office or one of our site
• Company Car or Car Allowance
• Private Medical Scheme

On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – Assistant Gifting & Partnerships Manager

• Responsible for developing and delivering marketing plans across the Dining Out Gift Card and all M&B brand Gift Cards to drive sales and volume across all channels including malls, in-venue, online and B2B. Use insights to drive the marketing strategy looking at current customers, drivers to purchase, customer need states etc.
• Deliver effective through the line campaigns across CRM, digital (including search), in store and social media, collaborating with cross-functional teams, to drive YoY sales and volume growth
• Key account management of larger B2B Gift Card clients, agreeing and implementing yearly marketing plans within their channels.
• Manage the gift card mall relationships with retailers eg. Tesco, Sainsbury's and Amazon, including the development and implementation of marketing plans.
• Test new instore, online and B2B marketing concepts and customer journey improvements, and leverage customer insights and analytics to inform future activity.
• Support in the creation of the strategy for a portfolio of partners to drive new guest acquisition and incremental sales.
• Manage the partnerships marketing plan and the day to day third party and internal partnerships to deliver activity.
• Assist in the implementation of card-linked marketingactivity for the business implementing campaignsandensuring profitability measures are met.
• Working with the Gifting and Partnerships Manager, drive ideation exercises, investigate new market and consumer gifting needs to define and develop the future M&B gift strategy.
• Manage the assigned gift card marketing budget effectively.

What you’ll need to bring to the Assistant Gifting & Partnerships Manager role:

• Just like our brands, our teams are diverse.You’ll have...
• Proven experience in a similar Partnerships or Gifting role
• Experience within a large multi-layer organisation, highly desirable
• Highly numerate and commercially focused. A data driven decision maker with strong analytical skills and commercial curiosity
• Well organised with strong project management skills
• Great ability to build, develop and maintain strong working relationships
• Retail marketing experience across the full marketing mix.
• Good understanding of consumer segmentation, profiling, analysis and channel development.
• A strategic and commercial attitude to sales and marketing.
• An absolute focus on delivery and implementation, on time, to plan and on budget.
• Degree educated [preferably marketing discipline] or equivalent experience in brand marketing roles.

At M&B, we value the unique perspectives each person brings. Our culture of inclusion, respect and allyship helps people feel they belong and supports the teamwork behind great guest experiences.

Closing Date – Sunday 1st November 11:59pm