Digital Marketing Manager-Hospitality

Brakspear; Henley-on-Thames; On-site; GBP 60,000 - 78,000; Full time

Benefits offered by this job

50% off boutique bedrooms and meals

Development programmes

Discount portal

Wellbeing hub and EAP

Company pension

Learning and development platform

Recognition and rewards

Team socials

Flexible working

Brakspear family

Job summary

Brakspear, a family-owned pub operator based in Henley-on-Thames, is seeking a Digital Marketing Manager to lead and coordinate digital campaigns across our estate. You will report to the Head of Marketing, manage a direct report, and ensure campaigns deliver measurable ROI.

You will own websites, social, SEO and Adwords, collaborate cross-functionally with retail, operations, sales and finance, and develop strategies that boost customer engagement, brand awareness and sales in our pubs and

Qualifications

• 5+ years in marketing roles, with a focus on hospitality, food and drink industry.
• Multi-site experience is highly desirable.
• Strong leadership, communication and interpersonal skills.
• Data-driven and analytical mindset; ability to deliver cross-channel campaigns.

Responsibilities

• Lead, create and co-ordinate digital marketing strategies and campaigns.
• Manage relationships with key senior stakeholders to ensure ROI.
• Oversee all digital marketing initiatives: websites, social, SEO and Adwords.
• Coordinate campaigns and major projects across the estate with cross-functional collaboration.

Skills

Leadership

Strategic thinking

Cross-channel marketing

Marketing analytics

CRM systems

Marketing automation

Team management

Stakeholder liaison

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

At Brakspear, great pubs are at the heart of everything we do. Our family has been running pubs for over 200 years and, while much has changed in that time, the pub remains central to British life- bringing people together over great food, great drink, and good company.

We’re proud to have a collection of beautiful pubs, but it’s the people who run them that truly make the difference. That’s why we do things differently. We are still family-owned and run, which means we make all our decisions for the long-term benefit of our company, our Brakspear Business Owners and our pub customers.

The Role

Reporting into the Head of Marketing, and acting as their deputy when required, this role will lead, create and co-ordinate digital marketing strategies and campaigns. They will manage relationships with key senior stakeholders to ensure the activity meets the business need, is communicated in a timely manner and is reviewed to determine return on investment.

This role is also accountable for leading and managing one direct report to deliver distinctive and stylish campaigns that drive customer engagement, increase brand awareness and support sales growth in our pubs and hotels.

The Digital Marketing Manager will oversee all digital marketing initiatives within the estate; from websites, social, SEO and Adwords and responsible for coordinating all campaigns and major projects while collaborating cross functionally to ensure consistent brand messaging, customer acquisition and retention.

This is a strategic leadership position that requires strong commercial, analytical skills, and a deep understanding of the hospitality industry. Collaboration is an important part of the Brakspear culture, and this role must be able to work with their retail, operational, sales and finance colleagues to implement the wider Marketing strategy.

The role is based our office in Henley-upon-Thames, with significant time also spent in our pubs and hotels. The role provides the opportunity for someone exceptional to join a successful business at an exciting time. The Head of Marketing is looking for a positive, professional digital marketeer to really make their mark.

The Candidate

• The presence and intellect to operate at a senior level combined with the drive and energy to truly influence the business.
• Bachelor’s degree in marketing, business, or a related field.
• Proven experience (5+ years) in marketing roles, with a focus on the hospitality, food and drink industry. Multi-site experience is highly desirable.
• Positivity, professionalism and high energy.
• Strong leadership and influencing skills, with the ability to inspire and motivate team and peers.
• Strong communication and interpersonal skills to effectively collaborate with internal teams and external partners, from front line colleagues to board members.
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
• Commercial with a data-driven and analytical mindset.
• Experience of delivering successful cross channel campaigns.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Passion for food, drinks and the pub industry, with a solid understanding of customer preferences, trends, and the competitive landscape.
• Action oriented and results driven. Wants to make a real difference.

Employee Benefits:

• 50% off our boutique bedrooms and meals in our Honeycomb Houses
• Development programmes and progression opportunities
• Access to our benefit portal, including 1000’s of discounts.
• Wellbeing hub and employee assistance program
• Company pension scheme
• Learning and development platform
• Recognition and reward programmes
• Length of service recognition
• Fantastic team parties and socials
• Flexible working opportunities
• Most importantly, you will feel welcomed as part of the Brakspear family!

At Brakspear, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants.