Digital Marketing Assistant

Lymington Precision Engineering (Lpe) Ltd; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Fuller’s in London is seeking a Digital Marketing Assistant to lead CRM and social media across our pubs and central team. This role focuses on data-led email campaigns, customer journeys and brand storytelling.

You’ll manage end-to-end CRM campaigns, optimise automation, and deliver insights from performance reporting. You’ll support local teams to raise social quality and engagement and help deliver integrated campaigns across CRM, social, paid media and web.

Qualifications

• 2 years experience in a digital marketing role.
• Experience managing CRM campaigns and/or brand social media.
• Familiarity with A/B testing, campaign optimisation, and reporting.
• Experience briefing and producing creative assets for digital campaigns.
• Hospitality or retail experience.

Responsibilities

• Lead end-to-end CRM campaigns including planning, testing, and reporting.
• Optimise customer journeys and automation to boost engagement and loyalty.
• Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
• Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.
• Create and manage content calendars, aligning with broader marketing goals.
• Support and train local teams to improve social media quality and engagement.
• Deliver integrated digital campaigns across CRM, social, paid media, and web.
• Partner with Operations and pub teams to activate central strategies locally.
• Monitor trends and competitor activity to bring fresh ideas to the team.

Skills

CRM campaigns

Social media management

Campaign optimisation

A/B testing

Reporting & insights

Creative asset briefing

Hospitality or retail experience

Tools

Acteol/Atreemo CRM

Job description

This role is located in our office (Chiswick, W4 3NN) and out in our pubs.

Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

Therefore, we’re seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels - enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data-led marketer to shape our email and social communications in a fast-paced, dynamic environment.

Responsibilities include:

CRM & Email Marketing

Lead end-to-end CRM campaigns including planning, testing, and reporting.

Optimise customer journeys and automation to boost engagement and loyalty.

Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.

Social Media

Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.

Create and manage content calendars, aligning with broader marketing goals.

Support and train local teams to improve social media quality and engagement.

Deliver integrated digital campaigns across CRM, social, paid media, and web.

Partner with Operations and pub teams to activate central strategies locally.

Monitor trends and competitor activity to bring fresh ideas to the team.

The ideal applicant will have:

• 2 years experience in a digital marketing role
• Demonstrable experience managing CRM campaigns and/or brand social media accounts.
• Familiarity with A/B testing, campaign optimisation, and reporting
• Experience briefing and producing creative assets for digital campaigns
• Hospitality or retail experience.

This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment.

If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.