Assistant General Manager

We Are Swim; Leeds; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading swim organization in Leeds seeks an Assistant General Manager to oversee daily operations and enhance customer experiences. You will manage and motivate a dedicated team, while actively engaging with the local community to foster growth and ensure high service standards. Ideal candidates will possess team management experience in customer-focused environments and thrive in fast-paced settings. This role offers competitive pay, career progression opportunities, and a bright working environment.

Benefits

Competitive salary with bonus potential

Your birthday off

Fully funded training

Discounts on lessons for family and friends

Career progression opportunities

Qualifications

• Experience managing a team in a leisure, hospitality, or customer-facing environment.
• Passion for delivering premium experiences and building community connections.
• Capacity to work a 3-week rota including evenings/weekends.

Responsibilities

• Lead daily operations ensuring a safe and enjoyable environment.
• Motivate and support the team to deliver premium experiences.
• Engage with the community to drive new sign-ups and retain customers.

Skills

Team management

Customer service

Communication skills

Community engagement

Job description

About swim!

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim! is the UK’s leading premium learn‑to‑swim brand.

Our purpose‑built, state‑of‑the‑art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water.

We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As an Assistant General Manager at swim!, you’ll be part of the management team at your venue to deliver an exceptional customer experience every day. You’ll support the operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service.

You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Team Leader by your side and mentoring and support from your General Manager, you’ll create a welcoming, efficient, and energetic environment that families love returning to.

What You’ll Do

• When on shift, lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support your team including Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
• Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
• Support with the daily input on staff rotas, schedules, and resources in line with the 3‑week operating pattern.
• Take some ownership of the quality of the product, conducting monthly, delivery observations on the teaching team and supporting new, and experienced teacher through their career journey.
• Deliver hyper‑local community engagement helping to build relationships with schools, nurseries, and local groups to raise awareness and drive new sign‑ups.
• Retaining existing customers through high standards, quality lessons and customer service.
• Monitor and respond to customer feedback to continuously improve service quality.
• Support your General Manager on recruitment, onboarding, training, development and retention of new team members.
• Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.

About You

You’re an energetic, people‑first individual who thrives in a fast‑paced, customer‑focused environment. You’re just as comfortable on the poolside as you are managing a team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing the venue and team succeed.

Essential

• Experience managing a team, ideally in a leisure, hospitality, or customer‑facing environment.
• Experience managing facilities, ideally leisure or pool operations.
• Confident communicator, both in‑person and over the phone, with strong customer service skills.
• Passion for delivering premium experiences and building community connections.
• Capacity to work a 3‑week rota (including some evenings / weekends).

Desirable

• Good leadership skills, able to coach, motivate, and inspire others.
• Knowledge of health & safety and safeguarding principles and policies.
• Pool Plant Operator qualification desirable (training provided if not yet held).
• Swimming Teacher qualification (training provided if not yet held).
• Sales experience, ideally in a customer‑service environment.

Why Join swim!

• Competitive salary with bonus potential.
• Your birthday off, on us.
• Instant earned wage access, save as you earn and discount vouchers.
• Fully funded training and ongoing professional development.
• Bright, positive working environment in modern, purpose‑built facilities.
• Discounts on lessons for family and friends.
• Recognition, rewards, and regular team events.
• Career progression opportunities from venue management to leadership, regional and central opportunities.