Assistant Brand Manager: Global Toy Campaigns & Digital

MacGregor Black; Greater London; On-site; GBP 26,000 - 38,000; Full time

Job summary

MacGregor Black is partnering with a growing toy brand to recruit an Assistant Brand Manager for a dynamic marketing team. You will support UK and EMEA initiatives, collaborating with licensors, retailers and internal teams to drive campaigns and product launches.

Key focus areas include digital marketing, influencer activity and events, with opportunities to travel internationally to toy fairs and partner meetings. A fast-paced, growth-oriented environment awaits.

Qualifications

• 2 Years experience in Marketing Exec/Coordinator or similar role.
• Confident working with Microsoft applications (Word, Excel, PowerPoint).
• Interest in the media landscape, trends and insight to support development within this role.
• Business or Marketing degree beneficial.
• Strong organisation and project management skills with the ability to work on a variety of projects within deadlines.
• High attention to detail.
• Professional and confident face to face presenter.
• Comfortable working in a fast paced and busy environment.
• Strong work ethic, integrity and ambition to develop.
• Interest in gaming and pop culture would be beneficial to licensed focused role.

Responsibilities

• Maintain and ensure accuracy on seasonal line lists and sales decks for assigned brands.
• Be an expert on item code setup and pricing for assigned brands.
• Liaise with global US brand teams as well as local EMEA markets on product, marketing, licensing and sales requests.
• Lead the implementation of digital marketing campaigns, and support with other media requirements.
• Manage influencer campaigns across EMEA markets, from product send outs to campaign effectiveness.
• Assist with the selling in process, presenting to internal Sales teams and at retail previews across various brands.
• Assist in the coordination of EMEA sales meetings.
• Support the set up and maintenance of the UK and EU showrooms, key toy fair stands and PR events, including sourcing and tracking all samples, packaging and product boards.
• Manage PO creation and budget management for owned activities.
• Support with the review and analysis of promotional and marketing campaigns.

Skills

Marketing coordination

MS Office

Organisation & PM

Communication

Education

Business or Marketing degree

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

MacGregor Black is partnering with a growing toy brand to recruit an Assistant Brand Manager for a dynamic marketing team. You will support UK and EMEA initiatives, collaborating with licensors, retailers and internal teams to drive campaigns and product launches.

Key focus areas include digital marketing, influencer activity and events, with opportunities to travel internationally to toy fairs and partner meetings. A fast-paced, growth-oriented environment awaits.