UK Marketing Lead, Toy & Consumer Brands

MGA Entertainment; Milton Keynes; On-site; GBP 55,000 - 90,000; Full time

Job summary

MGA Entertainment is seeking an experienced UK Marketing lead to own the development and execution of the UK marketing strategy, driving demand across consumer and retail channels. You will oversee strategic planning, activation, trade marketing, and product pricing while partnering with global teams.

Responsibilities include managing budgets, leading agency relationships, and delivering measurable campaigns that align with financial objectives for the UK market.

Qualifications

• Ideally educated to degree level in business/marketing.
• Minimum 5 years experience in brand management within consumer goods companies.
• Knowledge of toy industry and targeting parents and children preferred.
• Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.
• Product line management experience.

Responsibilities

• Develop UK marketing strategy to drive consumer and retail demand.
• Create and deliver UK marketing communication strategy across all media/retail touchpoints.
• Develop expert category, consumer and market understanding to identify product development opportunities across UK/European territories.
• Implement consumer demand driving programs including PR, media, and digital campaigns; manage agency partners.
• Build and manage marketing budget against forecast and objectives.
• Develop and manage B2B brand partnerships and experiential activities.
• Measure campaign effectiveness against KPIs and adjust as needed.
• Define UK product line and pricing; oversee sell sheets and product data; analyze EPOS data.

Skills

Organisational skills

Strategy development

Budget management

Communication across levels

Stakeholder management

Agency management

Market research

CRM & digital marketing

Product development

Adaptability & resilience

Team collaboration

Education

Degree in business/marketing

Tools

PowerPoint

Excel

Word

Microsoft Outlook

Job description

MGA Entertainment is seeking an experienced UK Marketing lead to own the development and execution of the UK marketing strategy, driving demand across consumer and retail channels. You will oversee strategic planning, activation, trade marketing, and product pricing while partnering with global teams.

Responsibilities include managing budgets, leading agency relationships, and delivering measurable campaigns that align with financial objectives for the UK market.