Marketing Manager

MacGregor Black; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Macgregor Black is working with a consumer products business in London to recruit a Marketing Manager who will own brand strategy across a portfolio of licensed and owned brands. The role sits at the heart of the business, collaborating with product, sales, creative and design teams to drive growth across retail, digital and social channels.

The successful candidate will lead campaigns, manage budgets, and partner with licensors to ensure brand guidelines are met, while mentoring junior team

Qualifications

• Senior Brand Manager with consumer products or FMCG experience.
• Experience with licensors and licensed properties.
• Record of delivering brand strategies that drive growth.
• Strong knowledge of retail and e-commerce.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and deliver brand and marketing strategies and annual plans.
• Build relationships with licensors and ensure brand guidelines.
• Lead consumer insights and market analysis to identify trends.
• Plan and execute integrated campaigns across retail, ecommerce, digital and social.
• Manage marketing budgets and report ROI.
• Brief and manage agencies and freelancers.
• Lead, coach and develop junior team members.

Skills

Senior Brand Manager

Brand strategy

Licensing experience

Budget management

Stakeholder management

Retail/e-commerce knowledge

Commercial growth mindset

Team leadership

London-based

Job description

Ready to lead brand marketing for iconic licensed properties?

Want to own the full marketing mix for a growing consumer products portfolio?

Looking for a senior London-based role with real brand ownership?

Macgregor Black are partnering with a consumer products business with a portfolio of licensed and owned brands on the search for a Marketing Manager. This is a permanent role based in London.

As the Marketing Manager, you will take ownership of brand and marketing strategy across a portfolio of consumer products, working closely with licensors to deliver campaigns that are commercially driven and true to the brand. Sitting at the heart of the business, you will partner with product, sales, creative and design teams to bring brands to life across retail, digital and social, and to drive sell-through and growth.

Key Responsibilities

• Develop and deliver brand and marketing strategies and annual plans aligned to commercial objectives
• Build and manage strong, collaborative relationships with licensors, securing approvals efficiently and ensuring brand guidelines are met
• Lead consumer insight and market analysis to identify trends, opportunities and new product and licence ideas
• Plan and execute integrated campaigns across retail, e-commerce, digital, social and trade channels
• Work with product development and design teams to ensure ranges are on-brand, on-trend and meet consumer needs
• Partner with sales and key retail customers to create compelling marketing support and in-store activation
• Manage marketing budgets, track ROI and report on campaign and brand performance
• Brief and manage creative, PR and media agencies and freelancers
• Lead, coach and develop junior members of the marketing team

What are we looking for?

• Proven experience as a Senior Brand Manager (or equivalent) within consumer products, FMCG, toys, gifting or a similar fast-paced consumer environment
• Demonstrable experience working with licensors and licensed properties, including navigating approval processes and brand guidelines
• A track record of building and delivering brand strategies that has driven measurable commercial growth
• Strong understanding of retail and e-commerce landscapes and the consumer path to purchase
• Excellent communication and stakeholder management skills, with the ability to influence at all levels internally and externally
• Commercially minded, analytical and organised, with strong budget management experience
• A creative thinker who is comfortable balancing big-picture strategy with hands-on delivery
• Based in, or able to commute to, London

Competitive salary + benefits.