Assistant Brand Manager, Au

The Kraft Heinz Company; Freshwater; Hybrid; GBP 47,000 - 63,000; Full time

Benefits offered by this job

Hybrid Working

Pay for Performance

Parental Leave

Leave Options

Great Place to Work certification in A

In House Training Programs

Corporate Discount Programs

Job summary

The Kraft Heinz Company seeks an Assistant Brand Manager for its AwayFromHome & Export team, based in Melbourne. This permanent role advances brand activation, coordinating with sales, marketing, and supply chain to deliver impactful in-market campaigns.

You will translate commercial insights into activation briefs, manage major events, and work with internal and external partners to execute NPD activations and promotional frameworks across AFH & Export channels.

Qualifications

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – able to plan multistage activations, manage timelines and prioritise competing tasks.
• Clear written and verbal communication; able to create concise briefs, sell ins and presentation materials for internal and customer audiences.
• Solid stakeholder management: coordinated with national sales, category, NPD and external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift, ROI logic and promotional impacts.
• Attention to detail and process discipline – compliance to brand, pricing and legal guidelines.
• Problem solving and adaptability – identify risks and mitigation solutions.
• Customer facing professionalism and ability to represent the brand in market.
• Eligibility to work in Australia or New Zealand – with full working rights

Responsibilities

• Plan and collaborate with the National Sales team to build and maintain the annual Sales & Marketing Calendar.
• Translate commercial strategy and customer insights into activation briefs, campaigns and tactical plans.
• Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplier selection, execution and post activity measurement.
• Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
• Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
• Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
• Plan and execute NPD activation internally to ensure the Sales team have required assets and clear timelines for launches.
• Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
• Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement). Working with Commercial Finance.
• Work with analytics to derive actionable insights, test learnings and scale best practice activations.
• Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
• Manage vendor and agency relationships, including briefs, scope, contracts and performance reviews.
• Deliver in market activations with the National Sales team aligned to key end user customers.
• Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
• Design and deliver bold trade activations in partnership with National Group and Business Manager

Skills

Supplier management

Campaign measurement

Project management

Communication

Tools

Budgeting

Job description

Description

Assistant Brand Manager, AU

• Opportunity togrow your career with Kraft Heinz!
• Flexible work arrangement – 3 days in office, 2 days remote
• Collaborative and dynamic work environment

GrowYourCareer with Kraft Heinz!

Are you looking togrowyour career inBrand Management? Do you want to join a dynamic team with a proventrack recordof internal growth and career advancement opportunities? We haveanexcitingpermanentopportunityforan Assistant Brand Managerto join our‘AwayFromHome & Export’team, based inMelbourne.

The Company

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight$1 billion+ brands and global sales of approximately$25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.

Key position responsibilities include, but not limited to:

• Plan and collaborate with the National Sales team to build andmaintainthe annual Sales & Marketing Calendar.
• Translate commercial strategy and customer insights into activation briefs,campaignsand tactical plans. Working with Head of Category Development.
• Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplierselection,executionand post activity measurement.
• Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
• Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
• Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
• Plan and execute NPD activation internally to ensure the Sales team haverequiredassets and clear timelines for launches.
• Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
• Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement). Working with Commercial Finance.
• Work with analytics to derive actionable insights, testlearningsand scale best practice activations.
• Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
• Manage vendor and agency relationships, including briefs, scope,contractsand performance reviews.
• Deliver in market activations with the National Sales team aligned to key end user customers.
• Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
• Design and deliver bold trade activations in partnership with National Group and Business Manager

About you:

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – able to plan multistage activations, manage timelines and prioritise competing tasks.
• Clear written and verbal communication; able to create concise briefs, sell ins and presentation materials for internal and customer audiences.
• Solid stakeholder management: comfortable coordinating with national sales, category,NPDand external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift, ROIlogicand promotional impacts.
• Attention to detail and process discipline (compliance to brand,pricingand legal guidelines).
• Problem solving and adaptability – able toidentifyrisks, escape appropriately and implement practical mitigation.
• Customer facing professionalism and ability torepresentthe brand in market.
• Eligibility to work in Australia or New Zealand–with full working rights

Benefits of working with us:

• Hybrid Working – Flexibility around when and where you work
• Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
• Parental Leave – paid time off for both primary AND secondary caregivers
• Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
• Great Place to Work certification in Australiaand New Zealand
• In House Training Programs
• Corporate Discount Programs

Location(s)

Freshwater