Shopper Marketing Specialist

The Kraft Heinz Company; Freshwater; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid Working

Pay for Performance

Parental Leave

Leave Options

Great Place to Work certification

In House Training Programs

Corporate Discount Programs

Job summary

The Kraft Heinz Company is seeking a Shopper Marketing Specialist to join our Australian Sales team, based in Southbank, with a hybrid work model (3 days in office, 2 days remote). You will translate brand campaigns into omnichannel activations and lead in-store execution across Australia, while coordinating with Sales, Brand, Category, Customer and eCommerce teams to optimise ROI.

Bring 3–6 years in shopper/activation/trade marketing, a marketing/commerce degree, and strong project management

Qualifications

• Bachelor-level degree in Marketing/Business/Commerce or related field.
• Experience with ANZ retail activation knowledge/tools and MS Office.
• 3–6 years in shopper activation/trade marketing within FMCG/CPG, retailer or agency.

Responsibilities

• Translate strategy into integrated omnichannel shopper activations for in-store and digital channels.
• Develop end-to-end BTL activations, including POS/toolkits, displays and shopper communications.
• Support launches with oversight on launch plans, sell-in tools and readiness.
• Manage multiple workstreams, timelines and approvals with attention to detail.
• Oversee agencies and vendors for creative/production and costs.
• Collaborate with Sales, Brand, Category and eCommerce to align activation priorities.
• Define KPIs and measure performance using sell-out, uplift and retailer data.

Skills

Omnichannel activations

Campaign management

Vendor management

Cross-functional collaboration

Project management

Budget tracking

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

MS Office

Marketing systems

Job description

Description

Shopper Marketing Specialist

• Opportunity to grow your career with Kraft Heinz!

• Flexible work arrangement – 3 days in office, 2 days remote

• Collaborative and dynamic work environment

Kickstart Your Career with Kraft Heinz!

Are you looking to grow your career in Sales? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for a Shopper Marketing Specialist to join our Australian Salesteam, based in Southbank.

The Company

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

Key position responsibilities include, but not limited to:

• Support the Shopper Marketing Manager by independently translating above‑the‑line brand campaigns into best‑in‑class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.

• Lead the development and execution of below‑the‑line (BTL) in‑store activation plans for Australia, using judgement to align creative assets, retail media components, timelines, and field execution requirements within agreed standards andobjectives.

• Partner cross‑functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align on activation priorities, influence outcomes through specialist shopper marketing knowledge, and ensure strong in‑market execution for activations and NPD initiatives.

• Coordinate and deliver Australian omnichannel retail media activation elements (where applicable) in collaboration with the National Account Executive – eCommerce, managing inputs, timelines, and post‑campaign learnings tooptimisefuture activity.

• Lead day‑to‑day agency and vendor execution across asset development, production, and fulfilment, ensuring outputs are on‑brand, delivered on time and within budget, andidentifyingopportunities to improve executional processes.

• Manage activation budgets (including print, freight, and distribution), invoices, and cost controls in line with policy requirements, applying judgement to support ROI‑driven investment decisions.

• Track program performance and quality of in‑store execution,synthesiseresults and insights, and recommend practicaloptimisationsto improve the effectiveness of future activations and ways of working.

• Own in‑store execution communications, providing clear,timely, andaccurateupdates to Field and Account teams on activation status, changes, risks, and execution requirements.

• Lead the planning and coordination of customer events (e.g.NPD presentations, tradeshows, demos, and launches), managing materials,logistics, and follow‑through to ensure effective short‑term delivery.

What you'll bring:

• Execute omnichannel shopper activations by translating strategy into integrated programs across grocery, convenience, pharmacy, liquor and eCommerce (in-store, digital, retail media, experiential).

• Develop BTL activations end-to‑end, including POS/toolkits, displays, promotions, sampling, on‑pack, field team programs and shopper communications aligned to brand/category plans.

• Support NPD launches with full execution oversight (launch plans, sell‑in tools, in‑store readiness, retailer requirements, post‑launch reviews).

• Apply strong project management to run multiple workstreams, timelines, stakeholders and approvals with high attention to detail and bias for action.

• Manage agencies and suppliers (creative/production, POS vendors, printers, field partners), ensuring quality control, timing and cost management.

• Collaborate effectively with internal sales teams and retailer marketing/category teams to tailor channel‑appropriate activations.

• Manage BTL budgets, including raising POs, tracking spend, and delivering within agreed financial guardrails.

• Define KPIs and measure performance using available data (sell‑out, uplift, compliance, distribution, ROI, retailer reporting, eComm metrics).

• Demonstrate strong cross‑functional stakeholder management across brand, category, sales, supply chain, legal/regulatory and finance.

• Bring relevant qualifications and experience: tertiary degree (Marketing/Business/Commerce or related), ANZ retail activation knowledge/tools (MS Office and marketing systems), and 3–6 years in shopper/activation/trade marketing (FMCG/CPG, retailer or agency) delivering BTL and omnichannel programs on time and to standard.

Benefits of working with us:

• Hybrid Working – Flexibility around when and where you work

• Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package

• Parental Leave – paid time off for both primary AND secondary caregivers

• Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter

• Great Place to Work certification in Australia and New Zealand

• In House Training Programs

• Corporate Discount Programs

Location(s)

Freshwater