Hybrid Assistant Brand Manager – AFH & Export

The Kraft Heinz Company; Freshwater; Hybrid; GBP 47,000 - 63,000; Full time

Benefits offered by this job

Hybrid Working

Pay for Performance

Parental Leave

Leave Options

Great Place to Work certification in A

In House Training Programs

Corporate Discount Programs

Job summary

The Kraft Heinz Company seeks an Assistant Brand Manager for its AwayFromHome & Export team, based in Melbourne. This permanent role advances brand activation, coordinating with sales, marketing, and supply chain to deliver impactful in-market campaigns.

You will translate commercial insights into activation briefs, manage major events, and work with internal and external partners to execute NPD activations and promotional frameworks across AFH & Export channels.

Qualifications

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – able to plan multistage activations, manage timelines and prioritise competing tasks.
• Clear written and verbal communication; able to create concise briefs, sell ins and presentation materials for internal and customer audiences.
• Solid stakeholder management: coordinated with national sales, category, NPD and external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift, ROI logic and promotional impacts.
• Attention to detail and process discipline – compliance to brand, pricing and legal guidelines.
• Problem solving and adaptability – identify risks and mitigation solutions.
• Customer facing professionalism and ability to represent the brand in market.
• Eligibility to work in Australia or New Zealand – with full working rights

Responsibilities

• Plan and collaborate with the National Sales team to build and maintain the annual Sales & Marketing Calendar.
• Translate commercial strategy and customer insights into activation briefs, campaigns and tactical plans.
• Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplier selection, execution and post activity measurement.
• Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
• Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
• Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
• Plan and execute NPD activation internally to ensure the Sales team have required assets and clear timelines for launches.
• Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
• Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement). Working with Commercial Finance.
• Work with analytics to derive actionable insights, test learnings and scale best practice activations.
• Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
• Manage vendor and agency relationships, including briefs, scope, contracts and performance reviews.
• Deliver in market activations with the National Sales team aligned to key end user customers.
• Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
• Design and deliver bold trade activations in partnership with National Group and Business Manager

Skills

Supplier management

Campaign measurement

Project management

Communication

Tools

Budgeting

Job description

The Kraft Heinz Company seeks an Assistant Brand Manager for its AwayFromHome & Export team, based in Melbourne. This permanent role advances brand activation, coordinating with sales, marketing, and supply chain to deliver impactful in-market campaigns.

You will translate commercial insights into activation briefs, manage major events, and work with internal and external partners to execute NPD activations and promotional frameworks across AFH & Export channels.