Assistant Branch Manager – Drive Sales & Lead the Team

GSF Car Parts Limited; Walsall; On-site; GBP 26,000 - 35,000; Full time

Benefits offered by this job

Performance-based bonus

33 days annual leave

Free flu vaccine

Health & wellbeing tools

Pension guidance

Life assurance scheme

Employee discounts

Job summary

GSF Car Parts Limited is seeking an Assistant Branch Manager in the Walsall area to lead the Sales Advisor team, drive branch sales and nurture customer relationships. You will support the Branch Manager, manage daily KPI performance and promote a service-led culture.

The role demands a proactive, customer-focused leader with experience in a target-driven environment and a willingness to contribute to promotions and initiatives across the business. Opportunities for progression are available.

Qualifications

• Experience in a high‑sales, target‑driven environment with a focus on customer service.
• Ability to lead a diverse team and drive performance against KPIs.
• Strong interpersonal and leadership skills; capable of leading by example.

Responsibilities

• Daily Sales, Margin and Profit Performance to ensure the team/branch hits budget.
• Measure and Manage Sales Advisors against KPI’s.
• Daily communication with the team including briefs and performance updates.
• Recognise excellence with constructive feedback and engage the team.
• Lead the team to achieve branch goals and address disruptive behaviour.
• Ensure excellent customer service and keep the Branch Manager informed.
• Deliver a solution-based approach when customer service falls short.
• Instil a solution-focused customer service mentality.

Skills

People management

Leadership

Target driven

Customer service

Interpersonal skills

P&L management (desirable)

Allicat/MAM familiarity (desirable)

Automotive knowledge (helpful)

Tools

MAM (Mastercat) familiarity

Allicat familiarity

Job description

GSF Car Parts Limited is seeking an Assistant Branch Manager in the Walsall area to lead the Sales Advisor team, drive branch sales and nurture customer relationships. You will support the Branch Manager, manage daily KPI performance and promote a service-led culture.

The role demands a proactive, customer-focused leader with experience in a target-driven environment and a willingness to contribute to promotions and initiatives across the business. Opportunities for progression are available.