ASO Growth Manager: Data-Driven Acquisition Lead

Compare the Market; Peterborough; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Compare the Market is hiring a Manager – ASO to own the ASO strategy across our app ecosystem, boosting install growth and visibility. The role sits in Marketing, with hybrid London/Peterborough work arrangements.

You will lead experimentation, optimize app store listings, and partner with Product, UX, SEO, Content and App Marketing to drive acquisition and enhance user journeys. The ideal candidate has proven ASO success, strong analytics, and the ability to influence stakeholders in a

Qualifications

• Proven ASO experience with measurable improvements.
• Experience proving web-to-app conversions with data.
• Strong analytical, data-driven mindset.

Responsibilities

• Own and deliver ASO strategy to improve web-to-app conversion and app store visibility.
• Lead a data-driven experimentation programme with A/B tests and performance analysis.
• Optimise app store listings via keyword research, creative testing and performance analysis.
• Collaborate with Product, UX, SEO, Content and App Marketing to align priorities and drive acquisition.
• Develop actionable recommendations from analytics and user insights to boost acquisition and UX.

Skills

ASO expertise

Analytical skills

Google Analytics

AppTweak

Conversion rate optimisation

Stakeholder influence

Tools

AppTweak

A/B Testing tools

Job description

Compare the Market is hiring a Manager – ASO to own the ASO strategy across our app ecosystem, boosting install growth and visibility. The role sits in Marketing, with hybrid London/Peterborough work arrangements.

You will lead experimentation, optimize app store listings, and partner with Product, UX, SEO, Content and App Marketing to drive acquisition and enhance user journeys. The ideal candidate has proven ASO success, strong analytics, and the ability to influence stakeholders in a