ASO Specialist - Scale App Visibility & Growth

Betway Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Betway Group is seeking an ASO Specialist to drive mobile marketing across 15+ brands, focusing on improving app visibility and downloads on iOS and Android. You will work with cross-functional teams to support app releases and optimize metadata, assets, and campaigns.

The role requires at least 1 year of ASO experience and strong analytical and communication skills. There is a clear emphasis on collaboration with product, marketing and analytics teams, plus a commitment to staying current with

Qualifications

• Minimum 1 year working experience managing ASO on the App Store and Google Play.
• Experience managing apps on the App Store and Play Store.
• Experience developing and executing ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.

Responsibilities

• Own and optimize our apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In-App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.

Skills

ASO management

App Store & Google Play

Analytical thinking

Communication skills

Cross-functional collaboration

Tools

AppTweak

SensorTower

App Store Connect

Google Play Console

Power BI

Tableau

Excel

Job description

Betway Group is seeking an ASO Specialist to drive mobile marketing across 15+ brands, focusing on improving app visibility and downloads on iOS and Android. You will work with cross-functional teams to support app releases and optimize metadata, assets, and campaigns.

The role requires at least 1 year of ASO experience and strong analytical and communication skills. There is a clear emphasis on collaboration with product, marketing and analytics teams, plus a commitment to staying current with