Area Salesperson

Peacock & Binnington (P&B)

Brigg

On-site

GBP 32,000 - 52,000

Full time

14 days+

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Benefits offered by this job

Company vehicle

Contributory pension scheme

Laptop and mobile phone

Job summary

Peacock & Binnington is seeking an Area Salesperson to manage the eastern territory around Brigg, driving sales across leading brands and building strong customer relationships. The role involves proactive planning, market analysis and collaboration with internal teams to maximize opportunities.

The position is full-time, hybrid work with a base in Brigg (DN20 8NR). A company vehicle, laptop and mobile, contributory pension, and other standard benefits are provided; salary is competitive and DOE.

Qualifications

2 years sales experience required.

Responsibilities

Drive turnover, profit, and customer growth through a structured sales approach.
Own and grow your territory through proactive planning and relationship management.
Leverage data and market insights to strengthen deals.
Follow best-practice processes and maintain accurate systems.
Plan, review and improve deals for ongoing performance.
Protect financial performance by managing risk and timely payments.

Job description

Peacock & Binnington provides machinery sales, service, and parts for Massey Ferguson, Fendt, JCB, Valtra, Väderstad, Lemken, and many more worldwide-known agricultural brands. We pride ourselves on continually investing in our colleagues and company whilst striving to attain the highest quality of customer service.

The Role

To actively manage the assigned sales trading territory of Peacock & Binnington to the east of Brigg, giving efficient, responsive and cheerful attention to our customers within agreed business practices. Selling leading franchises from Massey Ferguson, JCB, Vaderstad and Lemken, this is an exciting opportunity for an enthusiastic sales person.

Key Responsibilities & Impact

Drive performance and resultsby achieving and exceeding targets across turnover, profit, deal volume, and customer growth, using a structured and strategic sales approach.
Own and grow your territorythrough proactive planning, consistent prospecting, and strong relationship management—winning new business while retaining and developing existing customers.
Maximise every opportunityby leveraging data, market insights, and collaboration with internal teams and manufacturer partners to strengthen deals and deliver the best outcomes.
Operate with precision and commercial awarenessby following best-practice processes, maintaining accurate systems, making sound stock and underwriting decisions, and protecting overall business value.
Manage stock and assets effectivelyby ensuring timely preparation, smart cost control, and proactive issue resolution to keep everything moving and market-ready.
Strengthen market positionby meeting or exceeding manufacturer targets, enhancing dealer partnerships, and contributing to long-term business growth.
Act as a trusted advisorby continuously developing your product knowledge and confidently guiding customers toward the right solutions for their needs.
Plan, review, and improveby taking a forward-thinking approach to deals, learning from outcomes, and driving ongoing performance improvements.
Protect financial performanceby managing risk, avoiding bad debt, supporting timely payments, and structuring deals with strong financial discipline.
Stay adaptable and proactiveby taking ownership of additional responsibilities and contributing wherever needed to ensure overall business success.