Area Sales Manager

Ben Burgess; Ellington; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

Training & development

Enhanced holiday

Company car

Pension

Employee discounts

Wellbeing programmes

Job summary

Ben Burgess is seeking an Area Sales Manager to focus on agricultural equipment sales across a regional territory. You will manage an existing customer base, identify new business opportunities, and deliver excellent field-based service.

We require 2–3 years' experience in agricultural sales, a track record of high-value equipment deals (£100k+), a full UK driving licence, and willingness to work extended hours including weekends during harvest. A company car and bonus scheme are on offer.

Qualifications

• 2–3 years' experience in agricultural sales.
• Experience with high-value equipment (£100k+ unit price).
• Full UK driving licence.
• Willingness to work extended hours and weekends during harvest.

Responsibilities

• Manage a portfolio of brands and secure new and repeat business.
• Act as trusted advisor to match products to customer needs.
• Manage full sales cycle from lead generation to finance solutions and after-sales follow-up.
• Represent Ben Burgess at customer-focused events and maximise opportunities.
• Collaborate with finance, marketing and depot managers.

Skills

Field sales

Customer relations

Negotiation

Communication

Tools

CRM systems

Microsoft Office

Job description

Salary: OTE £50,000

Location: Ellington, Cambridgeshire

Working pattern: Full-time, field-based

About Ben Burgess

Ben Burgess is more than a machinery supplier. We are a trusted partner to farmers, contractors and businesses across agriculture, construction and GroundsCare. With over 90 years behind us and a motto we take seriously — 'Where Service Still Counts' — we pride ourselves on first-class support and solutions that keep our customers moving forward.

About the role

We are looking for an Area Sales Manager to focus on agricultural equipment sales and join our expanding team. You will manage an existing customer base while identifying new business opportunities across your territory. If you enjoy field-based sales, building long-term customer relationships and delivering excellent service, we would like to hear from you.

What you'll be doing

• Managing a portfolio of brands and securing both new and repeat business
• Acting as a trusted advisor, matching products and services to customer needs
• Managing the full sales cycle — from lead generation and demonstrations through to finance solutions and after-sales follow-up
• Representing Ben Burgess at customer-focused events and ensuring every interaction is first-class
• Working closely with finance, marketing and depot managers to maximise opportunities

What you'll bring

• 2–3 years' experience in agricultural sales, ideally in high-value equipment (£100k+ unit price)
• A strong track record of sales success
• Excellent customer relationship skills and a professional approach
• Confidence with technology — experience with Microsoft Office and CRM systems is a plus
• A full UK driving licence and flexibility to work extended hours when needed
• Weekend and harvest availability to meet seasonal customer demands

What's on offer

• Competitive salary, reviewed annually
• Bonus scheme linked to performance and department success
• Uncapped investment in your training and development
• Enhanced holiday and sick pay
• Company car with business and personal allowance
• Company pension, employee discounts, health and wellbeing programmes and more

Additional information

Ben Burgess is a Disability Confident Employer. If you need any adjustments during the application process, please let us know.

You may have experience of the following: Territory Sales Manager, Agricultural Sales Manager, Agricultural Machinery Sales Executive, Field Sales Manager, Business Development Manager – Agriculture, Regional Sales Manager, Capital Equipment Sales Manager, Farm Machinery Sales Representative, Account Manager – Agricultural Equipment, Machinery Sales Specialist