Area Sales Representative

Workshop Recruitment; Waterlooville; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Workshop Recruitment is seeking an Area Sales Representative to cover London and the north of the M25, with a weekly visit to Hampshire. The role combines three to four days in the field with one day in the Waterlooville area and offers a salary of £50,000-£60,000 plus a vehicle or car allowance.

You will manage high-value projects, build new business, and maintain an accurate CRM pipeline while coordinating with the sales team; a permanent, Monday–Friday role with an easy commute from Hampshire.

Qualifications

• Proven sales experience, ideally in a project-led environment.
• HVAC or construction sector experience desirable.
• Strong communication, presentation and relationship-building skills.
• Experience managing high-value opportunities and tenders.
• Excellent organisation and time management.
• CRM discipline and pipeline management.

Responsibilities

• Achieve monthly and wider team sales targets.
• Develop new business through proactive outbound activity.
• Manage pipeline opportunities and maintain accurate daily CRM records.
• Lead and support colleagues through coaching, mentoring and knowledge sharing.
• Manage higher-value projects, tenders and structured follow-up plans.
• Deliver CPD sessions and attend networking, exhibition and customer events.
• Build strong customer relationships through professional aftercare and communication.

Skills

Sales experience

CRM skills

Communication skills

Relationship-building

Presentation skills

Tender management

Time management

Pipeline management

Problem solving

Job description

Area Sales Representative 3-4 days in and around London & North of M25 with an easy commute to Hampshire once a week £50,000-£60,000 + Vehicle or Car Allowance 8am-4.30pm, Monday-Friday Permanent

The Opportunity Are you an experienced Area Sales Representative with strong sales and CRM skills, confident managing high-value projects and developing new business? Join a growing business where you'll play a key role in driving regional sales performance, developing customer relationships and supporting the wider sales team.

The Area Sales Representative will work one day per week from the Waterlooville office, with four days field-based across London and north of the M25. You'll balance inbound enquiries with proactive outbound sales while managing your pipeline and developing strategic customer relationships.

Key Responsibilities

• Achieve monthly and wider team sales targets.
• Develop new business through proactive outbound activity.
• Manage pipeline opportunities and maintain accurate daily CRM records.
• Lead and support colleagues through coaching, mentoring and knowledge sharing.
• Manage higher-value projects, tenders and structured follow-up plans.
• Deliver CPD sessions and attend networking, exhibition and customer events.
• Build strong customer relationships through professional aftercare and communication.

Skills & Knowledge Required

• Proven sales experience, ideally within a project-led environment.
• Industry experience within HVAC or the construction sector would be desirable.
• Strong communication, presentation and relationship-building skills.
• Confidence managing higher-value opportunities and tenders.
• Excellent organisation and time management.
• Strong CRM discipline and pipeline management skills.
• Positive, proactive and solutions-focused approach.
• High level of professionalism and customer focus.