Area Sales Representative

Workshop Recruitment; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Company vehicle or car allowance

Job summary

Workshop Recruitment is seeking an Area Sales Representative to cover London and the North of the M25, working four days in the field with one day a week at the Waterlooville office. The role offers a salary of £50,000–£60,000 plus a company vehicle or car allowance, with a standard 8am–4:30pm, Monday–Friday work pattern in a permanent position.

You will drive regional sales performance, develop customer relationships and support the wider sales team, balancing inbound inquiries with proactive

Qualifications

• Proven sales experience, ideally in a project-led environment.
• CRM discipline and pipeline management experience.
• Strong communication, presentation and relationship-building skills.
• Ability to manage higher-value opportunities and tenders.

Responsibilities

• Achieve monthly and wider team sales targets.
• Develop new business through proactive outbound activity.
• Manage pipeline opportunities and maintain accurate daily CRM records.
• Lead and support colleagues through coaching, mentoring and knowledge sharing.
• Manage higher-value projects, tenders and structured follow-up plans.
• Deliver CPD sessions and attend networking, exhibition and customer events.
• Build strong customer relationships through professional aftercare and communication.

Skills

Sales experience

CRM & pipeline management

Communication & relationship-building

Tender management

Time management

Problem-solving orientation

Professionalism

Customer-focused approach

Tools

CRM software

Job description

Area Sales Representative

3-4 days in and around London & North of M25 with an easy commute to Hampshire once a week

£50,000 £60,000 + Vehicle or Car Allowance

8am 4.30pm, Monday Friday

Permanent

The Opportunity

Are you an experienced Area Sales Representative with strong sales and CRM skills, confident managing high-value projects and developing new business? Join a growing business where you ll play a key role in driving regional sales performance, developing customer relationships and supporting the wider sales team. The Area Sales Representative will work one day per week from the Waterlooville office, with four days field-based across London and north of the M25. You ll balance inbound enquiries with proactive outbound sales while managing your pipeline and developing strategic customer relationships.

Key Responsibilities

• Achieve monthly and wider team sales targets.
• Develop new business through proactive outbound activity.
• Manage pipeline opportunities and maintain accurate daily CRM records.
• Lead and support colleagues through coaching, mentoring and knowledge sharing.
• Manage higher-value projects, tenders and structured follow-up plans.
• Deliver CPD sessions and attend networking, exhibition and customer events.
• Build strong customer relationships through professional aftercare and communication.

Skills & Knowledge Required

• Proven sales experience, ideally within a project-led environment.
• Industry experience within HVAC or the construction sector would be desirable.
• Strong communication, presentation and relationship-building skills.
• Confidence managing higher-value opportunities and tenders.
• Excellent organisation and time management.
• Strong CRM discipline and pipeline management skills.
• Positive, proactive and solutions-focused approach.
• High level of professionalism and customer focus.