Area Sales Manager South East

Hardwood Sales Ltd ?; Liverpool; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Company vehicle

Car allowance

Mobile phone

Laptop

Flexible territory management

Training and development

Job summary

Hardwood Sales Ltd in the UK is seeking an ambitious Area Sales Manager to cover the Midlands, South East and surrounding areas. You will build relationships, visit customers, prospect new business, and manage accounts, while representing the company in the field.

You’ll travel regularly, enjoy flexibility over your schedule and benefit from a competitive salary with bonus, company vehicle or car allowance, and provided mobile and laptop, supporting your independent, home-based workstyle.

Qualifications

• Experience in timber, construction, builders' merchant or related industries.
• Self-motivated and comfortable working independently on the road or from home.
• Excellent communicator with strong negotiation and relationship-building skills.
• Organised, proactive and commercially minded.

Responsibilities

• Develop and grow sales across the South East and surrounding areas.
• Identify and win new business opportunities through proactive prospecting and networking.
• Build and maintain long-term relationships with existing customers.
• Conduct customer visits, presentations and product demonstrations where required.
• Prepare quotations, negotiate commercial agreements and close sales.
• Work closely with internal teams to ensure excellent customer service and project delivery.
• Maintain an accurate sales pipeline and update CRM records.
• Meet and exceed agreed sales targets and KPIs.
• Monitor market trends and competitor activity to identify opportunities for growth.

Skills

Proven track record of achieving sales

Strong negotiation

Relationship-building

Excellent communicator

Job description

Location: External (Covering the South, Southeast and surrounding areas)

Job Type: Full-time

About the Role

We are looking for an ambitious and results-driven Area Sales Manager to join our growing team. This role is ideal for someone who enjoys building strong customer relationships, identifying new business opportunities, and managing existing accounts across the Midlands and surrounding region.

Working externally, you'll have the flexibility to manage your own schedule while regularly visiting customers, generating new leads, and representing our business professionally in the field.

About the Company

Recently shortlisted by the TTJ (Timber Trade Journal) 2026 awards for Hardwood Timber Trader of the Year, Hardwood Sales is one of the UK's leading independent hardwood timber importers, merchants and sawmill specialists, with over 200 years of combined industry experience. Operating from our purpose-built headquarters in Liverpool, we source premium-quality hardwoods directly from Europe, North America, Africa and the Far East, ensuring our customers receive consistently high-quality products at competitive prices.

Our comprehensive product range is supported by state-of-the-art machining facilities, allowing us to offer bespoke cutting, moulding and machining services tailored to our customers' individual requirements. We supply a diverse customer base across the UK, built on exceptional service, reliable delivery and long-term relationships.

As our business continues to grow, we're looking for talented people who share our commitment to quality, customer service and continuous improvement.

Key Responsibilities

• Develop and grow sales across the South East and surrounding areas.
• Identify and win new business opportunities through proactive prospecting and networking.
• Build and maintain long-term relationships with existing customers.
• Conduct customer visits, presentations and product demonstrations where required.
• Prepare quotations, negotiate commercial agreements and close sales.
• Work closely with internal teams to ensure excellent customer service and project delivery.
• Maintain an accurate sales pipeline and update CRM records.
• Meet and exceed agreed sales targets and KPIs.
• Monitor market trends and competitor activity to identify opportunities for growth.

About You

• Preferably living within or close to the South or South East region.
• An experienced sales professional with a proven track record of achieving targets, ideally within the timber, construction, builders' merchant or related industries.
• Self-motivated and comfortable working independently on the road or from home.
• An excellent communicator with strong negotiation and relationship-building skills.
• Organised, proactive and commercially minded.
• Willing to travel regularly throughout the Midlands and surrounding areas.
• In possession of a full UK driving licence.

What We Offer

• Competitive salary and bonus structure.
• Company vehicle or car allowance.
• Mobile phone and laptop.
• The flexibility and autonomy to manage your own territory.
• Ongoing training and professional development.