Area Sales Manager - Premium Pubs & Events (Multi-Site)

White Star Tavern; Southampton; On-site; GBP 45,000 - 65,000; Full time

Job summary

Fuller’s is seeking an Area Sales Manager to drive pro-active pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. The role involves travel across the patch and occasional visits to the Support Centre in Chiswick.

You will lead initiatives across events, private dining and large group bookings, building a robust client base and fostering long-term partnerships. You’ll collaborate with site teams, tailor sales strategies for weddings and corporate events, and

Qualifications

• Experience in multi-site sales within hospitality or events.
• Travel within Hampshire region and occasional travel to Chiswick.
• Strong CRM usage and pipeline management.
• Strategic, proactive sales mindset with commercial focus.
• Ability to drive events, private dining and weddings.

Responsibilities

• Implement proactive pre-booked sales plan across multiple locations.
• Drive growth in pre-booked areas: events, food & drink, private hire.
• Identify new business opportunities and support pipeline development.
• Build and manage client relationships to drive repeat/referral business.
• Deliver tailored room sales strategies for weddings, corporate, and events.
• Collaborate with stakeholders and provide guidance to site teams.

Skills

Multi-site sales

Hospitality industry

CRM proficiency

Negotiation skills

Client relationship building

Job description

Fuller’s is seeking an Area Sales Manager to drive pro-active pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. The role involves travel across the patch and occasional visits to the Support Centre in Chiswick.

You will lead initiatives across events, private dining and large group bookings, building a robust client base and fostering long-term partnerships. You’ll collaborate with site teams, tailor sales strategies for weddings and corporate events, and