Area Sales Manager

White Star Tavern; Southampton; On-site; GBP 45,000 - 65,000; Full time

Job summary

Fuller’s is seeking an Area Sales Manager to drive pro-active pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. The role involves travel across the patch and occasional visits to the Support Centre in Chiswick.

You will lead initiatives across events, private dining and large group bookings, building a robust client base and fostering long-term partnerships. You’ll collaborate with site teams, tailor sales strategies for weddings and corporate events, and

Qualifications

• Experience in multi-site sales within hospitality or events.
• Travel within Hampshire region and occasional travel to Chiswick.
• Strong CRM usage and pipeline management.
• Strategic, proactive sales mindset with commercial focus.
• Ability to drive events, private dining and weddings.

Responsibilities

• Implement proactive pre-booked sales plan across multiple locations.
• Drive growth in pre-booked areas: events, food & drink, private hire.
• Identify new business opportunities and support pipeline development.
• Build and manage client relationships to drive repeat/referral business.
• Deliver tailored room sales strategies for weddings, corporate, and events.
• Collaborate with stakeholders and provide guidance to site teams.

Skills

Multi-site sales

Hospitality industry

CRM proficiency

Negotiation skills

Client relationship building

Job description

This role will cover a patch of pubs around Hampshire and surrounding areas

Experience in dining, weddings, consumers and repeat bookers is essential. This role will require travel around your area and to the Support Centre in Chiswick

Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

We are excited to announce a new opportunity for an Area Sales Manager, focused on driving pro-active pre-booked growth across ourbusinesses.

This is an exceptional role for a passionate, results-driven sales professional looking to shape and execute impactful sales strategies across multiple premium sites. You’ll play a key role in driving growth across all pre-book areas - including events, private dining, and large group bookings - while expanding our client base and supporting long-term business success.

Key Responsibilities

• Implement pro-active pre-booked sales plan across multiple locations, pubs and hotels


• Drive growth in all areas of pre-booked business: events, food & drink, and private hire


• Identify new business opportunities and support pipeline development


• Build and manage strong client relationships to drive repeat and referral business


• Deliver tailored room sales strategies for weddings, corporate and events


• Collaboration with relevant stakeholders


• Provide leadership/guidance and training for the site roles

Ideal candidates will have

• Proven experience in multi-site sales within hospitality or events


• A proactive, strategic mindset with a strong commercial focus


• Confident CRM user with experience managing client pipelines


• Strong relationship-building and negotiation skills


• Passion for premium hospitality and delivering memorable guest experiences

If you're ready to take on a rewarding new challenge get in touch now!