Area Sales Manager: Merchant Distributors (Midlands & North)

SRS Recruitment Solutions; Tyseley; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Company car

Bonus and commission scheme

Health plan

Contributory pension

25 days holiday rising to 30 with 1st/

Birthday off

4x life assurance

Job summary

SRS Recruitment Solutions is seeking an Area Sales Manager to cover the Midlands and North of England. You will manage merchant distributor accounts, build strong relationships at all levels, and drive growth across the full fixing and fastening range.

This field-based role offers a competitive package with a company car, bonus/commission, and a structured pipeline approach. You’ll travel within your patch and report via CRM, shaping strategy with the team.

Qualifications

• Field sales experience, ideally selling into builders' or fixings merchants (construction products a real plus).
• A relationship builder who is confident face to face, on the phone and by email.
• Organised, self-motivated and disciplined with CRM and planning; you like a process and stick to it.
• Willing to stay away occasionally for meetings, training and customer visits.

Responsibilities

• Owning and growing a portfolio of merchant distributor accounts, with a 100% merchant focus.
• Building relationships at every level: owners, managers, counter teams, external sales and technical teams.
• Turning prospects into spenders, stockists and multi-range profile accounts.
• Selling the full range's USPs and value-added solutions with confidence.
• Forecasting your pipeline and market trends to help shape production, supply chain and marketing.
• Representing the brand at trade shows and customer events.
• Maintaining a sharp, up-to-date CRM with notes, next steps and your weekly forward plan.

Skills

Field sales experience

Relationship building

CRM & planning

Organised & self-motivated

Willing to travel

Full UK driving licence

Job description

SRS Recruitment Solutions is seeking an Area Sales Manager to cover the Midlands and North of England. You will manage merchant distributor accounts, build strong relationships at all levels, and drive growth across the full fixing and fastening range.

This field-based role offers a competitive package with a company car, bonus/commission, and a structured pipeline approach. You’ll travel within your patch and report via CRM, shaping strategy with the team.